Providing website visitors a fantastic user experience (UX) should be one of the top goals of any business.
Your business website is the foundation of your online presence. It’s your virtual calling card that gives essential information to potential customers.
But no matter how interested they are in your products and services, if your website is unwieldy, slow, or hard to navigate, they’ll bounce right back where they came from.
If this happens a lot, it can affect your Google ranking negatively. The search engine takes high bounce rates into account when deciding which pages make its top results.
Here’s how to boost your WordPress website’s UX and cut your bounce rate.
To start with, it’s crucial to speed up your site. The faster a site loads, the less likely it is that visitors will lose patience and bounce.
According to HubSpot, five seconds extra load time can increase a website’s bounce rate by a whopping 20%.
To speed up your site, you can install plugins for caching and image optimization. In addition, you should activate lazy loading. This feature helps improve your initial load speed because content on a page is only loaded once a visitor scrolls to the section in question.
Finally, you should check your web hosts’ speed ratings. If their servers are the issue, you might have to switch to a different hosting provider
Did you know that in 2022, more than half of global internet traffic comes from mobile devices? That means there’s a 50% chance that whoever visits your website will be doing so on their phone.
If it doesn’t display right, you’re in trouble. Think illegibly small text, broken design, tiny menus, disappearing images. Chances are that mobile visitors will be annoyed and leave.
To prevent this, you need to optimize your site for mobile display.
To begin with, install a responsive WordPress Theme. It will automatically adapt to mobile display. Then, you can use Google’s Mobile-Friendly Tool to pinpoint any remaining issues. If you use pop-ups, make sure to adjust their dimensions for mobile as well.
Another major UX point is to make reaching out to your business as easy as possible.
If someone has questions about your products, or has run into a problem, they should be able to contact you via your websites with minimal effort.
The easiest way to achieve this is through contact form plugins. They allow you to design visually appealing forms through drag-and-drop editors. You can also take advantage of additional functionalities like conversational forms and spam filters.
If you want to go further, you can also install plugins for click-to-call buttons, live chat, or chatbots on your site.
A final step you can take to boost your website visitor’s UX is to eliminate all errors on your site.
Making sure that your site is easy and reliable to navigate is the bare minimum when it comes to UX.
Especially if you have an older site - one that’s gone through a lot of revisions and updates since you first launched it - hidden errors are likely to be lurking somewhere.
For website visitors, though, it’s incredibly frustrating to click on a link and end up on an error page.
To root out any errors - 404 or otherwise - you can use site health plugins. Many SEO tools, such as SEMrush, come with site health features that automatically detect errors.
To sum up, UX is essential to guarantee your website’s success and improve your bounce rate. By speeding up your site and optimizing it for mobile, as well as offering contact options and eliminating errors, you can guarantee a fantastic experience for your visitors.
Your business website is the foundation of your online presence. It’s your virtual calling card that gives essential information to potential customers.
But no matter how interested they are in your products and services, if your website is unwieldy, slow, or hard to navigate, they’ll bounce right back where they came from.
If this happens a lot, it can affect your Google ranking negatively. The search engine takes high bounce rates into account when deciding which pages make its top results.
Here’s how to boost your WordPress website’s UX and cut your bounce rate.
To start with, it’s crucial to speed up your site. The faster a site loads, the less likely it is that visitors will lose patience and bounce.
According to HubSpot, five seconds extra load time can increase a website’s bounce rate by a whopping 20%.
To speed up your site, you can install plugins for caching and image optimization. In addition, you should activate lazy loading. This feature helps improve your initial load speed because content on a page is only loaded once a visitor scrolls to the section in question.
Finally, you should check your web hosts’ speed ratings. If their servers are the issue, you might have to switch to a different hosting provider
Did you know that in 2022, more than half of global internet traffic comes from mobile devices? That means there’s a 50% chance that whoever visits your website will be doing so on their phone.
If it doesn’t display right, you’re in trouble. Think illegibly small text, broken design, tiny menus, disappearing images. Chances are that mobile visitors will be annoyed and leave.
To prevent this, you need to optimize your site for mobile display.
To begin with, install a responsive WordPress Theme. It will automatically adapt to mobile display. Then, you can use Google’s Mobile-Friendly Tool to pinpoint any remaining issues. If you use pop-ups, make sure to adjust their dimensions for mobile as well.
Another major UX point is to make reaching out to your business as easy as possible.
If someone has questions about your products, or has run into a problem, they should be able to contact you via your websites with minimal effort.
The easiest way to achieve this is through contact form plugins. They allow you to design visually appealing forms through drag-and-drop editors. You can also take advantage of additional functionalities like conversational forms and spam filters.
If you want to go further, you can also install plugins for click-to-call buttons, live chat, or chatbots on your site.
A final step you can take to boost your website visitor’s UX is to eliminate all errors on your site.
Making sure that your site is easy and reliable to navigate is the bare minimum when it comes to UX.
Especially if you have an older site - one that’s gone through a lot of revisions and updates since you first launched it - hidden errors are likely to be lurking somewhere.
For website visitors, though, it’s incredibly frustrating to click on a link and end up on an error page.
To root out any errors - 404 or otherwise - you can use site health plugins. Many SEO tools, such as SEMrush, come with site health features that automatically detect errors.
To sum up, UX is essential to guarantee your website’s success and improve your bounce rate. By speeding up your site and optimizing it for mobile, as well as offering contact options and eliminating errors, you can guarantee a fantastic experience for your visitors.
