Apple is one of the most profitable companies in the world, along with having a market cap in excess of a trillion dollars being one of just a few to manage that. Another thing that makes Apple quite unique is that it has some of the highest levels of not just brand recognition but brand loyalty as well. This has made Apple start to weigh its options in terms of taking its business model further in whatever way it can.
One idea that has been floated would involve Apple switching to a subscription model in which customers would be paying a fixed monthly amount and they would get all of the latest Apple hardware in exchange for that. This would end up becoming one of the first examples of a hardware subscription, and with all of that having been said and now out of the way it is important to note that a new report from Consumer Intelligence Research Partners indicates that this is actually a logical way for Apple to move forward.
That has a lot to do with how customers have already gotten used to a business model that is quite similar to the one being presented here. Apple users often finance their phones and pay them off on a monthly basis, and they also usually trade in their old phones so that they can get a discount on a new one. This new way of doing business will be quite similar to how things are already done with all things having been considered and taken into account.
It will be interesting to see what the results of this subscription would be. It would definitely allow Apple to obtain a much more consistent flow of revenue, with income coming in monthly from each and every user instead of jumping up whenever a new iPhone or iPad is released. This hardware subscription option would initially only be available for iPhone and iPad, but there’s a chance that Apple might introduce it for various other products as well such as their highly popular Macbooks.
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One idea that has been floated would involve Apple switching to a subscription model in which customers would be paying a fixed monthly amount and they would get all of the latest Apple hardware in exchange for that. This would end up becoming one of the first examples of a hardware subscription, and with all of that having been said and now out of the way it is important to note that a new report from Consumer Intelligence Research Partners indicates that this is actually a logical way for Apple to move forward.
That has a lot to do with how customers have already gotten used to a business model that is quite similar to the one being presented here. Apple users often finance their phones and pay them off on a monthly basis, and they also usually trade in their old phones so that they can get a discount on a new one. This new way of doing business will be quite similar to how things are already done with all things having been considered and taken into account.
It will be interesting to see what the results of this subscription would be. It would definitely allow Apple to obtain a much more consistent flow of revenue, with income coming in monthly from each and every user instead of jumping up whenever a new iPhone or iPad is released. This hardware subscription option would initially only be available for iPhone and iPad, but there’s a chance that Apple might introduce it for various other products as well such as their highly popular Macbooks.
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