Advertising on mobile has become an increasingly common way for brands to get the word out regarding their products and service, and it has slowly but surely eaten up quite a bit of the market share that TV used to have in its grasp. In 2021, mobile ad spends comprised 60% of the total market, which was a massive increase from its 44% share which was noted back in 2017 and chances are that its share will continue to grow in size.
StockApps recently shared some data that can help us to predict the kind of dominance that mobile ads will see in the coming years, and with all of that having been said and now out of the way it is important to note that their total market share is expected to be in excess of 70% by 2026 which is just around the corner. However, one must also note that the rate of growth that mobile ad spends have seen has been slowing down somewhat.
That’s to be expected considering that mobile ad spends have been seeing growth rates as high as 5% per year, and this is projected to decrease to two percent per year in the subsequent years to follow. That seems to suggest that the market is maintain an equilibrium since some ad spends are inevitably going to end up going towards things like TV spots and the like.
Desktop ads have been on the decline for a good long while, with mobiles starting to form a bigger component of the kind of usage that people take part in on a day to day basis. That is something that will continue to drive growth in the mobile ad sector with all things having been considered and taken into account. These changes are relevant because of the fact that this is the sort of thing that could potentially end up determining the kind of ad industry that we might see in the future, and it will be interesting to see if anything else can come in to upset the quickly forming status quo.
Read next: This Survey Shows Shifting Consumer Perspectives Around Personal Data Sharing
StockApps recently shared some data that can help us to predict the kind of dominance that mobile ads will see in the coming years, and with all of that having been said and now out of the way it is important to note that their total market share is expected to be in excess of 70% by 2026 which is just around the corner. However, one must also note that the rate of growth that mobile ad spends have seen has been slowing down somewhat.
That’s to be expected considering that mobile ad spends have been seeing growth rates as high as 5% per year, and this is projected to decrease to two percent per year in the subsequent years to follow. That seems to suggest that the market is maintain an equilibrium since some ad spends are inevitably going to end up going towards things like TV spots and the like.
Desktop ads have been on the decline for a good long while, with mobiles starting to form a bigger component of the kind of usage that people take part in on a day to day basis. That is something that will continue to drive growth in the mobile ad sector with all things having been considered and taken into account. These changes are relevant because of the fact that this is the sort of thing that could potentially end up determining the kind of ad industry that we might see in the future, and it will be interesting to see if anything else can come in to upset the quickly forming status quo.
Read next: This Survey Shows Shifting Consumer Perspectives Around Personal Data Sharing