Instagram is one of the biggest social media platforms in the world, and in many ways it is the only platform owned by Meta that truly matters now that Facebook has fallen from grace as far as members of the younger demographics tend to be concerned. Over the years there have been some truly memorable posts on Instagram, and we will be looking at ten of the most prominent ones as well as the ten accounts on Instagram that have the highest number of followers all in all.
One might think that the most liked picture on Instagram would have something or the other to do with celebrities, but with all of that having been said and now out of the way it is important to note that it is actually quite different from that. The most liked picture on Instagram is a simple stock photo of a brown egg that was posted by the account @world_record_egg.
The caption read “Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.” It now has 55.6 million likes thanks to people getting on board with the trend which just goes to show how random the internet can be at times.
You might think that a celebrity would have the most followed account on Instagram, but that honor belongs to the company itself. Instagram’s own account has 455 million followers and it will likely be the first to cross the half billion mark.
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Most Liked Posts on Instagram
Instagram is where the world’s biggest celebrities come together to make big announcements, share their greatest achievements as well as boost their branding. However, the most liked post on Instagram by far is quite different from the norm, and you can check out the list below to learn more.
1. Instagram Egg
One might think that the most liked picture on Instagram would have something or the other to do with celebrities, but with all of that having been said and now out of the way it is important to note that it is actually quite different from that. The most liked picture on Instagram is a simple stock photo of a brown egg that was posted by the account @world_record_egg. The caption read “Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.” It now has 55.6 million likes thanks to people getting on board with the trend which just goes to show how random the internet can be at times.
2. Ronaldo’s Twin Pregnancy Announcement
Ronaldo is the highest paid athlete in the world as well as one of the most famous. His post revealing that his wife Georgina Rodriguez was pregnant with twins got over 32 million likes and is the second most liked picture on the platform.3. XXTentacion’s Final Post
XXXTentacion was a widely acclaimed, if controversial, musician who was tragically murdered at only 20 years of age. The last photo he ever posted to Instagram, an artistic shot with the caption “LOVE IS WAR” has now become the third most liked picture on the platform with 27.5 million likes.4. Ariana Grande’s Wedding Photos
Ariana Grande is one of the most famous musicians in the world, and her love life has been a frequent source of media buzz and fan obsession. A surprise post that revealed her wedding to a relatively unknown real estate agent named Dalton Gomez has received 26.7 million likes so far is the fourth most liked picture on the platform.5. Kylie Jenner’s Second Pregnancy Announcement
Kylie Jenner is an influencer, socialite and celebrity with one of the most widely followed Instagram accounts. Her photo of a positive pregnancy test in which she tagged her on/off boyfriend, rapper Travis Scott, received 24.5 million likes.6. Billie Eilish’s Blonde Hair Reveal
Billie Eilish became famous as a musician at quite a young age, and she maintained a distinct style for several years. Her reveal of a new blonde hairdo created quite the stir when she posted a picture of it on Instagram which got liked over 23 million times.7. Messi’s First Post PSG Signing Post
While he might be slightly less famous than his more self-aggrandizing rival, Lionel Messi is regardless of being considered one of the greatest football players of all time. His transfer from long time club Barcelona to Paris Saint Germaine was highly shocking for many football fans, and the first picture he posted after being signed received over 22 million likes.8. Billie Eilish’s Vogue Photo Shoot
Billie Eilish’s image revamp in 2021 was a big part of the cultural zeitgeist, and her Vogue photo shoot reveal played a role in that after receiving 22.1 million likes.9. Messi’s Copa America Trophy Post
Lionel Messi has enjoyed many successes over the years, but his victory in the 2021 Copa America is one of the biggest and the 22 million likes his trophy post received is a testament to that.10. Messi’s Barca Departure Announcement
Messi’s career has long been tied to the Barcelona football cup, so his decision to leave it came as a surprise to many. The post announcing his departure at a press conference got over 21 million likes.Most Followed Accounts on Instagram
A celebrity’s overall popularity can be judged by their Instagram following. The list of top ten Instagram accounts based on the number of followers is mostly populated by famous musicians, sports players and influencers, although the top spot is once again out of the ordinary to a certain extent.
1. Instagram
You might think that a celebrity would have the most followed account on Instagram, but that honor belongs to the company itself. Instagram’s own account has 455 million followers and it will likely be the first to cross the half billion mark. 2. Cristiano Ronaldo
No one comes close to Ronaldo’s follower count of 384 million apart from Instagram itself. The athlete has a massive social profile as well as a global following and there is a wide gap between him and subsequent members of the top ten list.3. Lionel Messi
Messi is known for being relatively reclusive and having a mild mannered personality that is not conducive to social media fame. However, his football skills have regardless made his account the third most followed on Instagram with over 295 million followers.4. Kylie Jenner
Kylie Jenner has used high profile romantic relationships as well as a keen sense of business acumen to create the fourth most followed Instagram profile in the world which is incredible when you consider that she does not have any special artistic or athletic skills. She has slightly fewer followers than Messi at around 295 million.5. Ariana Grande
Ariana Grande’s music is enjoyed all around the world, so it should come as no surprise that she has over 286 million followers which makes her the biggest musician on the platform right now.6. Dwayne Johnson
Dwayne Johnson has enjoyed enduring fame and popularity for over two decades ever since rising to prominence in the world of pro-wrestling as “The Rock”. His films have grossed over $10 billion, and he’s the actor with the most Instagram followers which comes up to 285 million.7. Selena Gomez
Selena Gomez used to have the highest number of Instagram followers before she took a hiatus from social media. The fact that she still has around 285 million followers is a testament to her popularity, and she is just a few thousand followers away from overtaking Dwayne Johnson for the number six spot.8. Kim Kardashian
The Kardashians are often referred to as Social Media’s First Family, a play on First Families as they exist in a political context. Kim Kardashian is the most prominent member of this family if you don’t count her half-sister Kylie Jenner, and she’s the one that helped launch the Kardashians to fame. She has 274 million Instagram followers which helps her secure the number 8 spot.9. Beyoncé
It’s hard to think of a musician with more influence than Beyoncé, and suffice it to say that she is one of the most universally loved music artists in the world as well. She has around 228 million followers on Instagram.10. Justin Bieber
While Justin Bieber’s star has fallen somewhat after he was the pinnacle of the music industry in the early 2010s, he is nevertheless still a prominent musician who has 212 million followers which is enough to get him a place in this top ten list.Read next: What Impact Does Social Media Sponsored Content Have on Consumers?