There are a lot of economic troubles that are plaguing the world right now, and these various issues are making it rather difficult for even the most well established enterprises to turn any kind of real profit. However, one company that has been doing remarkably well despite incessant turmoil in the stock market as well as widespread inflation is Microsoft which is a testament to the turnaround the company has seen since CEO Satya Nadella took over.
The tech giant managed to increase its quarterly revenue by 20%, receiving $51.7 billion. The important thing to note about this is that their revenue is actually quite diversified for the most part, and growth in almost every revenue stream that they own can be seen. Search and news advertising revenue was up by 32% year on year, which is impressive when you consider the fact that Microsoft was not even a major player in this industry not too long ago which represents just how many new revenue streams it has developed over the years.
Another area of growth is LinkedIn. The social media platform geared towards professional networking got a 37% increase in revenue year over year. A lot of that has to do with an increased demand for advertising on the platform, making this one of the most successful acquisitions that Microsoft has managed to complete during its recent history. LinkedIn has gone from being a relative footnote in the social media industry to a major player that is considered one of the top social media sites from an advertising point of view.
Overall, Microsoft earned $10 billion from advertising alone if you include LinkedIn. It has also seen strong growth in some of its more traditional areas of expertise like PC which earned Microsoft well over $17 billion, representing a 15% increase in that area during a time where many other industries are seeing decreased sales. The only area that did not see impressive growth for Microsoft was gaming, with the launch of the new Xbox models only resulting in a meager 4% increase in revenue although Microsoft’s recent acquisitions might result in some improvement in those areas in the coming years.
Chart: Statista
Read next: Microsoft’s Ad Service Now Reaches Over a Billion People
The tech giant managed to increase its quarterly revenue by 20%, receiving $51.7 billion. The important thing to note about this is that their revenue is actually quite diversified for the most part, and growth in almost every revenue stream that they own can be seen. Search and news advertising revenue was up by 32% year on year, which is impressive when you consider the fact that Microsoft was not even a major player in this industry not too long ago which represents just how many new revenue streams it has developed over the years.
Another area of growth is LinkedIn. The social media platform geared towards professional networking got a 37% increase in revenue year over year. A lot of that has to do with an increased demand for advertising on the platform, making this one of the most successful acquisitions that Microsoft has managed to complete during its recent history. LinkedIn has gone from being a relative footnote in the social media industry to a major player that is considered one of the top social media sites from an advertising point of view.
Overall, Microsoft earned $10 billion from advertising alone if you include LinkedIn. It has also seen strong growth in some of its more traditional areas of expertise like PC which earned Microsoft well over $17 billion, representing a 15% increase in that area during a time where many other industries are seeing decreased sales. The only area that did not see impressive growth for Microsoft was gaming, with the launch of the new Xbox models only resulting in a meager 4% increase in revenue although Microsoft’s recent acquisitions might result in some improvement in those areas in the coming years.
Read next: Microsoft’s Ad Service Now Reaches Over a Billion People