Facebook’s name change to Meta was something that created a lot of fuss because of the fact that this is the sort of thing that could potentially end up allowing the platform to escape some of the controversy it was embroiled in. It also indicated that the social media company was starting to focus more on the metaverse which is definitely an exciting new piece of tech that countless other major corporations are trying to get into these days.
With all of that having been said and now out of the way, it is important to note that Meta might continue its habit of tracking users quite closely once it launches its metaverse. This comes from several patents that the company recently filed that are essentially meant to allow it to track your eye movements and facial expressions while you are in the metaverse, and that might be a privacy concern for some.
The main reason for why Meta would be interested in doing such a thing is likely that it would benefit advertisers. However, it may also have something or the other to do with graphics optimization. If a user is looking at a particular spot, the graphics for that area will be boosted and the rest would become slightly blurrier in order to use significantly less processing power with all things having been considered and taken into account.
This is similar to what Netflix does with its library of content, but the advertising angle may be a cause for alarm for a wide range of users. Meta is likely going to continue earning most of its revenue through the sale of ads, and being involved in the metaverse could enable the company to track you in ways that had previously not been possible. This goes to show that every new piece of tech comes with caveats.
Read next: Half of All Ransomware Attacks Target Americans
With all of that having been said and now out of the way, it is important to note that Meta might continue its habit of tracking users quite closely once it launches its metaverse. This comes from several patents that the company recently filed that are essentially meant to allow it to track your eye movements and facial expressions while you are in the metaverse, and that might be a privacy concern for some.
The main reason for why Meta would be interested in doing such a thing is likely that it would benefit advertisers. However, it may also have something or the other to do with graphics optimization. If a user is looking at a particular spot, the graphics for that area will be boosted and the rest would become slightly blurrier in order to use significantly less processing power with all things having been considered and taken into account.
This is similar to what Netflix does with its library of content, but the advertising angle may be a cause for alarm for a wide range of users. Meta is likely going to continue earning most of its revenue through the sale of ads, and being involved in the metaverse could enable the company to track you in ways that had previously not been possible. This goes to show that every new piece of tech comes with caveats.
Read next: Half of All Ransomware Attacks Target Americans