Google is often considered to be the global directory of the internet because of the fact that this is the sort of thing that could potentially end up allowing people to enter search queries and discovering sites that would pertain to whatever it is that they are attempting to accomplish. Taking a look at what searches were made most often over the course of any given year can be useful since it would help determine what people were thinking about during said year.
The first way to look at this phenomenon is to check out the keywords that were entered most often into Google’s search engine in the form of search queries. According to SimilarWeb data, a lot of the entries in this list will be obvious to quite a few people since they involve terms that they are already quite familiar with. For example, the most searched keyword of 2021 ended up being YouTube, which should come as no surprise since it is one of the most popular video streaming websites in the world.
YouTube was searched for around 2.15 billion times and it turns out that this represents around 8.48% of all searches that were made using Google last year with all things having been considered and taken into account. Facebook came in second, with its 1.76 billion searches representing a 5.52% share of all searches in 2021, followed by WhatsApp Web with 1.72 billion or 5.41% which indicates that big five tech companies are a big part of consumer culture and are being searched about more often than most other topics out there.
With all of that having been said and now out of the way, it is important to note that the fourth entry in the list is Netflix since it was searched for over 888 million times and represents a 2.79% share of total searches. That makes it the most widely searched for streaming platform in the world after YouTube although it should also be noted that its total searches dropped by a little over 11% this year as compared to last year which makes its fourth spot all the more impressive.
Coming in at number five is Roblox, and while the metaverse and gaming app saw an over 10% drop in total searches it still managed to get just under 700 million Google searches that used its name as one of the main keywords. One company that managed to see a pretty massive increase in its Google search footprint was Amazon since its keyword was used 18.84% more often than last year which brought its total up to a little over 470 million although only 73.34% of its searches were organic which is far lower than most other keywords.
The highest ranking keyword that did not include the name of a company was maps which was used over 155 million times, but that might have something or the other to do with people searching for Google maps. A much less brand dependent keyword was “booking” which got over 89 million searches and a little under 53% of these searches were organic which makes sense since this is a true keyword that is being used by a wide range of both small and large enterprises.
If we were to look at search trends, Travis Scott saw his name being getting an enormous 31,185% increase in total Google searches. Most of these trends represent cultural occurrences and other phenomena that took the world by storm, and the keyword meta got a big bump as well due to the reason that Facebook rebranded itself as that name and is now focusing on creating the metaverse. All of these Google searches represent the core foundations of what people focused on during the year 2021 and they will continue to be relevant.
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The first way to look at this phenomenon is to check out the keywords that were entered most often into Google’s search engine in the form of search queries. According to SimilarWeb data, a lot of the entries in this list will be obvious to quite a few people since they involve terms that they are already quite familiar with. For example, the most searched keyword of 2021 ended up being YouTube, which should come as no surprise since it is one of the most popular video streaming websites in the world.
YouTube was searched for around 2.15 billion times and it turns out that this represents around 8.48% of all searches that were made using Google last year with all things having been considered and taken into account. Facebook came in second, with its 1.76 billion searches representing a 5.52% share of all searches in 2021, followed by WhatsApp Web with 1.72 billion or 5.41% which indicates that big five tech companies are a big part of consumer culture and are being searched about more often than most other topics out there.
With all of that having been said and now out of the way, it is important to note that the fourth entry in the list is Netflix since it was searched for over 888 million times and represents a 2.79% share of total searches. That makes it the most widely searched for streaming platform in the world after YouTube although it should also be noted that its total searches dropped by a little over 11% this year as compared to last year which makes its fourth spot all the more impressive.
Coming in at number five is Roblox, and while the metaverse and gaming app saw an over 10% drop in total searches it still managed to get just under 700 million Google searches that used its name as one of the main keywords. One company that managed to see a pretty massive increase in its Google search footprint was Amazon since its keyword was used 18.84% more often than last year which brought its total up to a little over 470 million although only 73.34% of its searches were organic which is far lower than most other keywords.
The highest ranking keyword that did not include the name of a company was maps which was used over 155 million times, but that might have something or the other to do with people searching for Google maps. A much less brand dependent keyword was “booking” which got over 89 million searches and a little under 53% of these searches were organic which makes sense since this is a true keyword that is being used by a wide range of both small and large enterprises.
If we were to look at search trends, Travis Scott saw his name being getting an enormous 31,185% increase in total Google searches. Most of these trends represent cultural occurrences and other phenomena that took the world by storm, and the keyword meta got a big bump as well due to the reason that Facebook rebranded itself as that name and is now focusing on creating the metaverse. All of these Google searches represent the core foundations of what people focused on during the year 2021 and they will continue to be relevant.