A lot of people that earn their living through a wide range of online means often feel really frustrated by Google. Most of these individuals need to figure out how they can make the algorithm work in their favor which is something that can become increasingly difficult if you are as of yet unaware of how the algorithm is supposed to work. What’s more is that Google has started making changes to its core algorithm and has been surprisingly mum about further details.
Some of the recent changes to the algorithm may very well result in a bit of a paradigm shift in the world of SEO, but with all of that having been said and now out of the way it is important to note that Google has refused to be even the slightest bit specific about what these changes actually are. Additionally, it seems pretty unlikely that people are going to get any more information in the future either since top level Google execs have said that they are not allowed to divulge said info.
Not knowing what a core algorithm change entails can make it rather difficult for you to start writing content that would be in any way meaningful to anyone at all. It is essential to keep SEO requirements in mind, and algorithm changes would most definitely factor heavily into that. Hence, it is pretty understandable that many people have started to become somewhat annoyed with these algorithm changes with several saying that Google is basically just moving up the goalposts without telling anyone where they now are.
One thing that should be noted is that this frustration is being shared by top level Google execs as well. The Google Search Relations Team has spoken about this at great length, with Gary Illyes going so far as to say that he doesn’t fully understand the point of announcing these algorithm changes at all if they’re not going to be allowed to go into further detail about how content creators can modify their strategies in order to meet their various goals in a reasonable enough manner.
All people are being told is when the roll out for an update is staring as well as when it has been fully completed. This also results in a lot of misconceptions spreading such as a fair number of users assuming that the main purpose of these algorithm changes is to punish various websites although this is not usually the case at all. These algorithm changes are implemented to improve the user experience, so it doesn’t have all that much to do with punitive measures being taken against any websites at all.
However, this does beg the question of how any users can hope to get the results they want if they are unaware of what the changes are. Suffice it to say that writing good content and not trying to do anything underhanded like creating fake links would be a decent enough place for you to start, and after that is done you might want to consider checking your analytics and experimenting here or there in order to ascertain what works and what doesn’t until eventually you have a solid game plan that you can follow.
Read next: The Most Important Digital Marketing Trends for Marketers (infographic)
Some of the recent changes to the algorithm may very well result in a bit of a paradigm shift in the world of SEO, but with all of that having been said and now out of the way it is important to note that Google has refused to be even the slightest bit specific about what these changes actually are. Additionally, it seems pretty unlikely that people are going to get any more information in the future either since top level Google execs have said that they are not allowed to divulge said info.
Not knowing what a core algorithm change entails can make it rather difficult for you to start writing content that would be in any way meaningful to anyone at all. It is essential to keep SEO requirements in mind, and algorithm changes would most definitely factor heavily into that. Hence, it is pretty understandable that many people have started to become somewhat annoyed with these algorithm changes with several saying that Google is basically just moving up the goalposts without telling anyone where they now are.
One thing that should be noted is that this frustration is being shared by top level Google execs as well. The Google Search Relations Team has spoken about this at great length, with Gary Illyes going so far as to say that he doesn’t fully understand the point of announcing these algorithm changes at all if they’re not going to be allowed to go into further detail about how content creators can modify their strategies in order to meet their various goals in a reasonable enough manner.
All people are being told is when the roll out for an update is staring as well as when it has been fully completed. This also results in a lot of misconceptions spreading such as a fair number of users assuming that the main purpose of these algorithm changes is to punish various websites although this is not usually the case at all. These algorithm changes are implemented to improve the user experience, so it doesn’t have all that much to do with punitive measures being taken against any websites at all.
However, this does beg the question of how any users can hope to get the results they want if they are unaware of what the changes are. Suffice it to say that writing good content and not trying to do anything underhanded like creating fake links would be a decent enough place for you to start, and after that is done you might want to consider checking your analytics and experimenting here or there in order to ascertain what works and what doesn’t until eventually you have a solid game plan that you can follow.
Read next: The Most Important Digital Marketing Trends for Marketers (infographic)