LinkedIn has grown by leaps and bounds after having been acquired by Microsoft, but as with virtually every other social media platform this growth is in peril because of the increasing conversation and controversy surrounding data collection practices and ad targeting. Many social media users and prominent figures have voiced concerns about this because of the fact that this is the sort of thing that could potentially end up violating people’s privacy, and that might be why LinkedIn has announced privacy oriented alterations to the manner in which they collect data and target people with certain ads.
One change that LinkedIn is making is emphasizing the use of first party data, which is essentially information that the platform can get from what users have willingly added to their profiles. That’s a highly useful way to segment audiences, because the things somebody puts on their public profile are likely going to be important parts of their identity, and using that in the ad targeting process could prove useful with all things having been considered and taken into account.
With all of that having been said and now out of the way, it is important to note that this is not the only change that LinkedIn is making. Another massive change coming to the platform has to do with the launching of Hindi language support, more specifically the Devanagri script with which Modern Standard Hindi is written. With over half a billion speakers, Hindi is a highly influential language, and the increasing influence of Indians in the world of tech makes this change necessary. This is the first Indian language to be supported on LinkedIn, and chances are that more will follow as the platform tries to expand its horizons past the English centric audience that most platforms have traditionally focused on all in all.
Read next: LinkedIn introduces two really cool features in its Creators Mode which will help users in their growth on the platform for the better
One change that LinkedIn is making is emphasizing the use of first party data, which is essentially information that the platform can get from what users have willingly added to their profiles. That’s a highly useful way to segment audiences, because the things somebody puts on their public profile are likely going to be important parts of their identity, and using that in the ad targeting process could prove useful with all things having been considered and taken into account.
With all of that having been said and now out of the way, it is important to note that this is not the only change that LinkedIn is making. Another massive change coming to the platform has to do with the launching of Hindi language support, more specifically the Devanagri script with which Modern Standard Hindi is written. With over half a billion speakers, Hindi is a highly influential language, and the increasing influence of Indians in the world of tech makes this change necessary. This is the first Indian language to be supported on LinkedIn, and chances are that more will follow as the platform tries to expand its horizons past the English centric audience that most platforms have traditionally focused on all in all.
Read next: LinkedIn introduces two really cool features in its Creators Mode which will help users in their growth on the platform for the better