Short videos have been a real game changer no matter how you end up looking at things, and TikTok is the platform that is responsible for popularizing this to such a huge extent with all things having been considered and taken into account. This has made other major companies like YouTube start looking into giving people short form video content as well.
With all of that having been said and now out of the way it is important to note that YouTube’s Shorts Report reveals a lot of the trends that might be pertinent for you if you are interested in short form video content for any reason whatsoever.
One thing that a lot of people have noticed is POV (point of view) style content. The great thing about this content style is that immerses the viewer into the experience by creating a shared universe that they witness from their own perspective. What’s more is that this reveals just how important the first three seconds of this content might just end up being, since you don’t have enough time to do a lengthy preamble to your video.
Another thing to note is that it is absolutely essential to find a target audience because of the fact that this is the sort of thing that could potentially end up allowing you to develop a dedicated following. While most short form video creators are opting for some level of mass appeal, they often forget the fact that a target audience can be truly beneficial because not all of your videos are going to become massively viral.
Experimentation has also become a huge trend because of its tendency to expose you to new and different audiences that might not have otherwise been interested in anything that you had to say. Creating good content is important, but so is ensuring that it is engaging. After all, it doesn’t really matter how many views you’re getting if those viewers are not engaging with your content at the very least to a certain extent. This should change the approach that a lot of content creators have because of its potential to revolutionize their audience outreach and the like.
All of these things come together to show that YouTube Shorts are an entity unto themselves, and that they have replicated the success of TikTok although the latter still has a lot of mileage when you consider just how dedicated its fan following has ended up becoming. Users might want to try both mediums out though, as would content creators who are finding ways to incorporate more content into their schedule and engage with audiences on a whole new level.
Read next: YouTube Is Adding Live Redirects And Gifted Memberships To Its Livestreams, For The Benefit Of Both Viewers And Creators
With all of that having been said and now out of the way it is important to note that YouTube’s Shorts Report reveals a lot of the trends that might be pertinent for you if you are interested in short form video content for any reason whatsoever.
One thing that a lot of people have noticed is POV (point of view) style content. The great thing about this content style is that immerses the viewer into the experience by creating a shared universe that they witness from their own perspective. What’s more is that this reveals just how important the first three seconds of this content might just end up being, since you don’t have enough time to do a lengthy preamble to your video.
Another thing to note is that it is absolutely essential to find a target audience because of the fact that this is the sort of thing that could potentially end up allowing you to develop a dedicated following. While most short form video creators are opting for some level of mass appeal, they often forget the fact that a target audience can be truly beneficial because not all of your videos are going to become massively viral.
Experimentation has also become a huge trend because of its tendency to expose you to new and different audiences that might not have otherwise been interested in anything that you had to say. Creating good content is important, but so is ensuring that it is engaging. After all, it doesn’t really matter how many views you’re getting if those viewers are not engaging with your content at the very least to a certain extent. This should change the approach that a lot of content creators have because of its potential to revolutionize their audience outreach and the like.
All of these things come together to show that YouTube Shorts are an entity unto themselves, and that they have replicated the success of TikTok although the latter still has a lot of mileage when you consider just how dedicated its fan following has ended up becoming. Users might want to try both mediums out though, as would content creators who are finding ways to incorporate more content into their schedule and engage with audiences on a whole new level.
Read next: YouTube Is Adding Live Redirects And Gifted Memberships To Its Livestreams, For The Benefit Of Both Viewers And Creators
