The rise of TikTok has resulted in a lot of companies starting to look into how they can enter the game as well because of the fact that this is the sort of thing that could potentially end up diversifying their influence as well as keeping them relevant in an increasing competitive business landscape. Facebook in particular has been worried about TikTok’s increasing relevance and in order to combat this it released a new feature on its subsidiary Instagram called Reels.
With all of that having been said and now out of the way, it is important to note that Reels has been relatively successful with all things having been considered and taken into account. Hence, Facebook has been starting to incorporate Reels into its flagship platform as well. This has the potential to increase Reels usage and it also has the impact of making short form content more desirable from a lot of different perspectives. The influx of content creators in this space has created a veritable gold rush as companies are struggling to entice them into making content for them as this would expose them to users that are interested in this content in the first place.
One thing that might work in Facebook’s favor is the fact that it has far more users than TikTok, Snapchat or any other company that might currently be operating in this field. This means that content released through Reels has a higher likelihood of being spotted by someone or the other that might be reasonably interested in it. However, Facebook does not have the best of reputations right now, and its active user base might not have enough of a proportion of the most desired demographics from the perspective of content creators so this could potentially get in the way of their ambitions all in all.
Read next: Facebook Tries to Contextualize Ads in New Experiment
With all of that having been said and now out of the way, it is important to note that Reels has been relatively successful with all things having been considered and taken into account. Hence, Facebook has been starting to incorporate Reels into its flagship platform as well. This has the potential to increase Reels usage and it also has the impact of making short form content more desirable from a lot of different perspectives. The influx of content creators in this space has created a veritable gold rush as companies are struggling to entice them into making content for them as this would expose them to users that are interested in this content in the first place.
One thing that might work in Facebook’s favor is the fact that it has far more users than TikTok, Snapchat or any other company that might currently be operating in this field. This means that content released through Reels has a higher likelihood of being spotted by someone or the other that might be reasonably interested in it. However, Facebook does not have the best of reputations right now, and its active user base might not have enough of a proportion of the most desired demographics from the perspective of content creators so this could potentially get in the way of their ambitions all in all.
Read next: Facebook Tries to Contextualize Ads in New Experiment
