The fact that people of color have been underrepresented in advertising is well documented because of the fact that this is the sort of thing that could potentially end up making members of these social groups feel sidelined or marginalized with all things having been considered and taken into account.
With all of that having been said and now out of the way, it is important to note that Facebook has released a report that highlights the problems that preventing diversity in advertising from becoming more commonplace, as well as talking about why it is so important for diversity to become something that advertisers end up striving towards.
Partnering with Deloitte, Facebook’s report has revealed that less than half of Americans, or 41% to be precise, feel like they are represented in the various ads that they end up seeing online. The thing is, there is a lot of concern among ad executives that forcing diversity into their ads is going to result in them seeing inauthentic to some extent. 65% of ad executives said as much, and 51% said that it might end up making their ads seem a little too political.
However, the vast majority of ad industry employees, around 93%, said that they would be open to discussing how they can improve things and would be willing to accept suggestions for changes as well in a really big way. This is why it is important for more people to start working in the industry, and for people of color to incorporate themselves into the industry as well so that they can potentially bring about the changes that are required in order to make it inclusive as well as it make it so that as many people as possible end up getting represented all in all.
Read next: $10 Million For Horizon Fund, What Is Facebook’s Next Step For VR
With all of that having been said and now out of the way, it is important to note that Facebook has released a report that highlights the problems that preventing diversity in advertising from becoming more commonplace, as well as talking about why it is so important for diversity to become something that advertisers end up striving towards.
Partnering with Deloitte, Facebook’s report has revealed that less than half of Americans, or 41% to be precise, feel like they are represented in the various ads that they end up seeing online. The thing is, there is a lot of concern among ad executives that forcing diversity into their ads is going to result in them seeing inauthentic to some extent. 65% of ad executives said as much, and 51% said that it might end up making their ads seem a little too political.
However, the vast majority of ad industry employees, around 93%, said that they would be open to discussing how they can improve things and would be willing to accept suggestions for changes as well in a really big way. This is why it is important for more people to start working in the industry, and for people of color to incorporate themselves into the industry as well so that they can potentially bring about the changes that are required in order to make it inclusive as well as it make it so that as many people as possible end up getting represented all in all.