The internet age has brought with it a whole host of opportunities in terms of finding a career path that would work for you and enable you to earn a decent income on a more or less regular basis. One such career path is that of an influencer, and if you were to see the lives that influencers actually advertise on various social media platforms then you might just end up thinking that it is all sunshine and rainbows.
With all of that having been said and now out of the way, it is important to note that the career of an influencer comes with its own sets of pros and cons much like any other career. You need to figure out whether these highs and lows are worth it for you with all things having been considered and taken into account, and perhaps the biggest issue that you might need to end up dealing with would have to do with the perpetual possibility that you could face burnout.
This burnout can often occur due to a tough uploading schedule. Many influencers feel the pressure to figure out how they can go about publishing content every single day because of the fact that this is the sort of thing that could potentially end up enabling them to reach a much wider audience in the long run. You need to come up with ideas as well as actually execute those ideas, and all of this can result in a highly exhausting work schedule for the vast majority of influencers especially the ones that are just starting out.
One source of revenue that you can rely on if you are working on YouTube in particular would be ad revenue. As long as you have at least a thousand subscribers and your videos have accumulated a watch time of over four thousand hours at minimum, YouTube would sign you up for their partner program and allow you to earn a cut of the advertising revenue that your videos would be generating for them since your efforts entitle you to a share of the profits.
As for how much you can earn from your videos through ad revenue, YouTube doesn’t really share all that much information on the matter. One can estimate that it would be possible for you to earn around $3 dollars for every thousand plays that you get. That’s actually not a lot of money if you consider the costs that go into producing videos in the first place which is why a lot of creators opt for building a following and then hopefully getting some brand deals and the like that would help them to maintain a more reasonable source of income.
For example, if you manage to attain a million or so followers on Instagram, this would potentially enable you to earn around $10,000 dollars for a single sponsored post. The process by which you can get a million followers is the tricky part though, and this is where creator burnout becomes a really serious issue that needs to be addressed.
While it is understandable that you might want to look into working really hard so that you can get to a point where your career would become truly stable in the long run, it is also important to take breaks. A lot of really successful YouTubers have managed to take extended breaks during which they worked on their mental health and they managed to come back and recapture their audience. It just won’t be possible for you to have any kind of career if you don’t focus on your mental health, because even if your career manages to take off you won’t be able to enjoy it if your mental health is not at its best.
Read next: 15 Top Female Founders and CEOs Share Their Best Piece of Business Advice (infographic)
With all of that having been said and now out of the way, it is important to note that the career of an influencer comes with its own sets of pros and cons much like any other career. You need to figure out whether these highs and lows are worth it for you with all things having been considered and taken into account, and perhaps the biggest issue that you might need to end up dealing with would have to do with the perpetual possibility that you could face burnout.
This burnout can often occur due to a tough uploading schedule. Many influencers feel the pressure to figure out how they can go about publishing content every single day because of the fact that this is the sort of thing that could potentially end up enabling them to reach a much wider audience in the long run. You need to come up with ideas as well as actually execute those ideas, and all of this can result in a highly exhausting work schedule for the vast majority of influencers especially the ones that are just starting out.
One source of revenue that you can rely on if you are working on YouTube in particular would be ad revenue. As long as you have at least a thousand subscribers and your videos have accumulated a watch time of over four thousand hours at minimum, YouTube would sign you up for their partner program and allow you to earn a cut of the advertising revenue that your videos would be generating for them since your efforts entitle you to a share of the profits.
As for how much you can earn from your videos through ad revenue, YouTube doesn’t really share all that much information on the matter. One can estimate that it would be possible for you to earn around $3 dollars for every thousand plays that you get. That’s actually not a lot of money if you consider the costs that go into producing videos in the first place which is why a lot of creators opt for building a following and then hopefully getting some brand deals and the like that would help them to maintain a more reasonable source of income.
For example, if you manage to attain a million or so followers on Instagram, this would potentially enable you to earn around $10,000 dollars for a single sponsored post. The process by which you can get a million followers is the tricky part though, and this is where creator burnout becomes a really serious issue that needs to be addressed.
While it is understandable that you might want to look into working really hard so that you can get to a point where your career would become truly stable in the long run, it is also important to take breaks. A lot of really successful YouTubers have managed to take extended breaks during which they worked on their mental health and they managed to come back and recapture their audience. It just won’t be possible for you to have any kind of career if you don’t focus on your mental health, because even if your career manages to take off you won’t be able to enjoy it if your mental health is not at its best.
Read next: 15 Top Female Founders and CEOs Share Their Best Piece of Business Advice (infographic)
