There are a lot of metrics that you need to keep in mind when you are trying to establish yourself on YouTube. Getting views is really important, but the amount of time that people watch your videos matters quite a lot as well because of the fact that this is the sort of thing that could potentially end up enabling you to interact with sponsors who would be enticed by the kind of dedication that your audience is currently giving to you.
Hence, if you find that your watch time is decreasing and you’re not quite sure why this is happening, YouTube has provided some information that you might find to be somewhat pertinent at the very least to a certain extent. One reason for decreased watch time is that one of your high performing videos might have been hit with a copyright claim. You should go through all of your videos to ascertain what exactly is going on here, and if a claim has been made you should contest it or make the requisite changes in order to get your video back up again.
It would also be really useful to go through your videos and make sure that none have been set to private. This happens sometimes and it can have an adverse effect on your overall watch times.
With all of that having been said and now out of the way, it is important to note that if your watch time decline has been going on for quite a long time, you should try to figure out where exactly it started. Once you have done this the next important step would be for you to look into ascertaining any and all changes that might have occurred around that time period. These changes might involve you using a different approach when it comes to thumbnails and the like.
Another possibility is that your views are seasonal. This can depend quite greatly on the type of channel that you are running and what content you manage to specialize in, and for the most part it can be something that you can change quite easily by branching out into other forms of content that might just be a little bit more reasonable for you to end up looking into.
The frequency with which you upload is another factor that you might want to take into consideration. Uploading at a lower frequency would mean that you are putting fewer videos out there, something that would obviously result in you no longer getting the chance to get the same level of watch time that you had enjoyed previously. This can also happen due to an increase in your upload schedule. If you upload a little too frequently, this could potentially result in your audience becoming a little too saturated with your content, and this could result in them moving on to other things that might be of a bit more interest to them.
It is essential to experiment with various things in order to see what would end up genuinely working out for you, and it is important to remember that things like this can usually be reversed as long as you work hard on them.
Read next: Study Reveals Consumer Trust Levels for Social Media Influencers
Hence, if you find that your watch time is decreasing and you’re not quite sure why this is happening, YouTube has provided some information that you might find to be somewhat pertinent at the very least to a certain extent. One reason for decreased watch time is that one of your high performing videos might have been hit with a copyright claim. You should go through all of your videos to ascertain what exactly is going on here, and if a claim has been made you should contest it or make the requisite changes in order to get your video back up again.
It would also be really useful to go through your videos and make sure that none have been set to private. This happens sometimes and it can have an adverse effect on your overall watch times.
With all of that having been said and now out of the way, it is important to note that if your watch time decline has been going on for quite a long time, you should try to figure out where exactly it started. Once you have done this the next important step would be for you to look into ascertaining any and all changes that might have occurred around that time period. These changes might involve you using a different approach when it comes to thumbnails and the like.
Another possibility is that your views are seasonal. This can depend quite greatly on the type of channel that you are running and what content you manage to specialize in, and for the most part it can be something that you can change quite easily by branching out into other forms of content that might just be a little bit more reasonable for you to end up looking into.
The frequency with which you upload is another factor that you might want to take into consideration. Uploading at a lower frequency would mean that you are putting fewer videos out there, something that would obviously result in you no longer getting the chance to get the same level of watch time that you had enjoyed previously. This can also happen due to an increase in your upload schedule. If you upload a little too frequently, this could potentially result in your audience becoming a little too saturated with your content, and this could result in them moving on to other things that might be of a bit more interest to them.
It is essential to experiment with various things in order to see what would end up genuinely working out for you, and it is important to remember that things like this can usually be reversed as long as you work hard on them.
Read next: Study Reveals Consumer Trust Levels for Social Media Influencers
