A few months into the pandemic, it became clear that things were never going to be the same. Even now as things slowly start to get back to normal, many industry leaders are taking note of changes in consumer habits that can have a marked impact on how the future of these industries might turn out. Various apps have definitely seen signs of improvement in their value, and analysts are starting to get an idea of what post pandemic consumers might be on the lookout for.
All of the five top app categories by global downloads saw massive boosts over the course of the past year. Games saw an increase of 30% in total downloads, and casual gaming in particular has been on the rise. With people trapped indoors during the pandemic, these casual gaming apps were a great way for them to pass the time which is why their downloads soared. However, the biggest increase that was seen was in that of business apps which saw 75% higher downloads than the previous year, bringing the total up to 320 million downloads in total.
The reason for this increase in business app downloads was the fact that everyone was working from home, and this has resulted in this previously not entirely important industry becoming highly relevant in the tech world. The tools, entertainment and finance app categories saw increases of 45%, 35% and 30% respectively as well, which means that it is highly likely that a great deal more investment is going to go into these app categories in the future.
Now, the real question that needs to be asked is how much money is coming in, and numerous app categories have done exceedingly well in this regard as well. The biggest increase was seen in photo and video apps which brought in $725 million in a single year, a 120% increase that could prove to be a game changer for the industry. Books and reference apps saw a 100% as well, probably because of the fact that this is the sort of thing that could potentially end up helping students prepare for their exams during a period in time during which they were not able to go to school.
The pandemic might have wreaked havoc with the economy in other respects, but the app development industry might be on course to become the most profitable in history. Game apps saw a 40% in consumer spending to reach close to $6.7 billion in total revenue, something that will keep getting better as time goes on and current trends continue well into the future as consumers will now be set in their ways.
H/T: AppAnnie.
All of the five top app categories by global downloads saw massive boosts over the course of the past year. Games saw an increase of 30% in total downloads, and casual gaming in particular has been on the rise. With people trapped indoors during the pandemic, these casual gaming apps were a great way for them to pass the time which is why their downloads soared. However, the biggest increase that was seen was in that of business apps which saw 75% higher downloads than the previous year, bringing the total up to 320 million downloads in total.
The reason for this increase in business app downloads was the fact that everyone was working from home, and this has resulted in this previously not entirely important industry becoming highly relevant in the tech world. The tools, entertainment and finance app categories saw increases of 45%, 35% and 30% respectively as well, which means that it is highly likely that a great deal more investment is going to go into these app categories in the future.
Now, the real question that needs to be asked is how much money is coming in, and numerous app categories have done exceedingly well in this regard as well. The biggest increase was seen in photo and video apps which brought in $725 million in a single year, a 120% increase that could prove to be a game changer for the industry. Books and reference apps saw a 100% as well, probably because of the fact that this is the sort of thing that could potentially end up helping students prepare for their exams during a period in time during which they were not able to go to school.
The pandemic might have wreaked havoc with the economy in other respects, but the app development industry might be on course to become the most profitable in history. Game apps saw a 40% in consumer spending to reach close to $6.7 billion in total revenue, something that will keep getting better as time goes on and current trends continue well into the future as consumers will now be set in their ways.
H/T: AppAnnie.
