Samsung, Apple, Huawei, and Xiaomi emerged as the leading smartphone makers across the globe in 2020. Their combined worldwide market share has already crossed the 60% mark.
But what’s more interesting is despite their popularity all over the world, these brands have preserved numerous home-field advantages. For starters, Apple’s usage in the US and Canada is still second to none. Samsung still has a colossal market share in South Korea. Also, nearly 40% of the Chinese population has access to Huawei.
In Statista’s Global Consumer Survey, nearly two in three (66%) South Koreans revealed that they own a Samsung phone. Additionally, 40% of the respondents from Germany and Brazil claimed that their main smartphone was Samsung too. Not only that but Samsung also enjoys a solid presence in Apple’s home turfs (the US and Canada) since over 30% of smartphone users in the said areas have gadgets made by the Korean manufacturer.
In Mexico, Russia, and Spain, The BIG 4 haven’t been able to reach more than a quarter of these countries’ respective userbases. Also, it’s interesting to note that less than 60% of the Indian population owns a phone made by either of these four prominent brands.
It’s worth noting that the smartphone market in India (past the BIG 4) isn’t dominated by a particular brand. Phone manufacturers such as OPPO, OnePlus, Realme, and Vivo have each been able to reach only 6-8% percent of the Indian participants.
Source: According to Sensor Tower's report, the top hundred smartphone games represent the 64.4% of all spending of players in America for the year 2020
But what’s more interesting is despite their popularity all over the world, these brands have preserved numerous home-field advantages. For starters, Apple’s usage in the US and Canada is still second to none. Samsung still has a colossal market share in South Korea. Also, nearly 40% of the Chinese population has access to Huawei.
In Statista’s Global Consumer Survey, nearly two in three (66%) South Koreans revealed that they own a Samsung phone. Additionally, 40% of the respondents from Germany and Brazil claimed that their main smartphone was Samsung too. Not only that but Samsung also enjoys a solid presence in Apple’s home turfs (the US and Canada) since over 30% of smartphone users in the said areas have gadgets made by the Korean manufacturer.
In Mexico, Russia, and Spain, The BIG 4 haven’t been able to reach more than a quarter of these countries’ respective userbases. Also, it’s interesting to note that less than 60% of the Indian population owns a phone made by either of these four prominent brands.
It’s worth noting that the smartphone market in India (past the BIG 4) isn’t dominated by a particular brand. Phone manufacturers such as OPPO, OnePlus, Realme, and Vivo have each been able to reach only 6-8% percent of the Indian participants.
Source: According to Sensor Tower's report, the top hundred smartphone games represent the 64.4% of all spending of players in America for the year 2020
