Google makes frequent changes to its platform because of the fact that this is the sort of thing that could potentially end up optimizing it based on the various changes that might have occurred all over the web. With all of that having been said and now out of the way, it is important to note that a lot of users find it rather frustrating that Google makes changes with such frequency, with this frustration prompting one user to take to Twitter to complain about how the algorithm is never stable.
This complaint caught the eye of a high level search advocate at Google by the name of John Mueller who quipped that the only way in which Google could become stable would be if someone “turn(s) off the internet”. The reason he gave for this lack of stability in the algorithm had to do with the frequency with which new content ended up being added to the internet, as well as the fact that Google needs to keep optimizing itself to keep track of the numerous new sources of information that crop up each and every day.
In a way it is heartening to see one of the companies that are truly at the heart of the internet taking such a dynamic approach to the web. Most people would agree that Google does a reasonably good job of connecting people to the information they might need at any given point in time, and this is a sign that the search engine is likely going to keep innovating well into the future. The fact that the algorithm keeps changing also might keep various developers and creators on their toes which certainly isn’t a bad thing as it would enable them to make the most of their endeavors in the long run as well.
Read next: Google Analytics Attempts to Provide More Privacy Conscious Data Sources for Marketing
This complaint caught the eye of a high level search advocate at Google by the name of John Mueller who quipped that the only way in which Google could become stable would be if someone “turn(s) off the internet”. The reason he gave for this lack of stability in the algorithm had to do with the frequency with which new content ended up being added to the internet, as well as the fact that Google needs to keep optimizing itself to keep track of the numerous new sources of information that crop up each and every day.
In a way it is heartening to see one of the companies that are truly at the heart of the internet taking such a dynamic approach to the web. Most people would agree that Google does a reasonably good job of connecting people to the information they might need at any given point in time, and this is a sign that the search engine is likely going to keep innovating well into the future. The fact that the algorithm keeps changing also might keep various developers and creators on their toes which certainly isn’t a bad thing as it would enable them to make the most of their endeavors in the long run as well.
Here's a secret: there will never be stability, unless someone turns off the internet. There are so many amazing & creative folks (including you) making sites on the web, driving user expectations higher & higher. The web is modern & super-dynamic. It's a big opportunity too.
— 🍌 John 🍌 (@JohnMu) June 9, 2021
Read next: Google Analytics Attempts to Provide More Privacy Conscious Data Sources for Marketing
