The internet can often seem to be a really random and chaotic place, but in truth it is the kind of place that actually can be understood. Human beings might appear to behave randomly if you take a bird’s a view, and zooming in on this behavior might seem like something that would prove this as a fact. With all of that having been said and now out of the way, it is important to note that this behavior is actually not all that random, and a scientific approach can help make it so that the behavior can be understood and, at the very least to some extent, predicted.
A highly in depth analysis of trillions of site visits has revealed some highly useful information about the manner in which various people might just end up using the internet in the first place. This research was conducted by Perficient, and the way they went about it is that they used the Google Analytics feature that facilitates Benchmarking analysis and took the data to parse what it could actually mean for the state of internet usage in general.
A lot of trends have emerged through the analysis of this data. One thing that should be noted is that people seem to be visiting websites on desktop a bit more than on mobile, which is a first if you think about it. The average page views for desktop were 3.59 in 2019, and for mobile it was 2.59. If you look at the statistics for 2020, you would see that the average number of views from a desktop went up to 3.68, whereas page views from mobile went down to about 2.54.
There are a number of reasons behind why this could be the case. One factor would be that a lot of people have been on lockdown because of the fact that this is the sort of thing that could potentially end up making them use their desktops a great deal more than might have been the case otherwise. The pandemic has definitely had a major impact on lots of different things, and this is just one example that we can think of. Many websites will want to modify their approach based on this new information.
For example, websites would need to look into how they can go about focusing more on desktop optimization and the like. A shift had been noticed that indicated that users were starting to visit sites on their phones a lot more than on desktops, but this reversal of the trend is going to mean that websites will have to cycle back to older optimization methodology.
Another trend that went up was the time that people spent on websites. Average time spent on desktop sites was 289.48 seconds in 2019, and for mobile it was 136.40 seconds. In 2020, this went up to 323.47 for desktop and 158.21 for mobile. Again, the pandemic probably played a role here since users had more time on their hands and would be looking to stay on websites for longer which is great for said websites because this is the sort of thing that can really boost engagement.
Read next: App Downloads From Search Trending Upwards After Recent Decline (chart)
A highly in depth analysis of trillions of site visits has revealed some highly useful information about the manner in which various people might just end up using the internet in the first place. This research was conducted by Perficient, and the way they went about it is that they used the Google Analytics feature that facilitates Benchmarking analysis and took the data to parse what it could actually mean for the state of internet usage in general.
A lot of trends have emerged through the analysis of this data. One thing that should be noted is that people seem to be visiting websites on desktop a bit more than on mobile, which is a first if you think about it. The average page views for desktop were 3.59 in 2019, and for mobile it was 2.59. If you look at the statistics for 2020, you would see that the average number of views from a desktop went up to 3.68, whereas page views from mobile went down to about 2.54.
There are a number of reasons behind why this could be the case. One factor would be that a lot of people have been on lockdown because of the fact that this is the sort of thing that could potentially end up making them use their desktops a great deal more than might have been the case otherwise. The pandemic has definitely had a major impact on lots of different things, and this is just one example that we can think of. Many websites will want to modify their approach based on this new information.
For example, websites would need to look into how they can go about focusing more on desktop optimization and the like. A shift had been noticed that indicated that users were starting to visit sites on their phones a lot more than on desktops, but this reversal of the trend is going to mean that websites will have to cycle back to older optimization methodology.
Another trend that went up was the time that people spent on websites. Average time spent on desktop sites was 289.48 seconds in 2019, and for mobile it was 136.40 seconds. In 2020, this went up to 323.47 for desktop and 158.21 for mobile. Again, the pandemic probably played a role here since users had more time on their hands and would be looking to stay on websites for longer which is great for said websites because this is the sort of thing that can really boost engagement.
Read next: App Downloads From Search Trending Upwards After Recent Decline (chart)
