Google has been clamping down on ads that it has not found to be family friendly for quite some time now, and the ads that content that is not exactly family friendly have also been reduced to a certain extent. Because of the fact that this is the sort of thing that could potentially end up impacting the earnings that adult oriented content creators can rely on as well as reduce the efficacy of adult oriented ads and the like, the latest policies that Google has issued in this regard are going to be notable for a wide variety of reasons.
With all of that having been said and now out of the way, it is important to note that the new changes in Google’s policy for ads targeting adults will involve a re-categorizing of non-family safe ads as “moderately restricted”, and this will extend to a lot of different kinds of content out there. Sexually suggestive themes in live streams, role playing games as well as dating apps are going to fall under this policy which means that a marked change will be seen in the income content creators will be seeing from their ads in the next few months.
This might create a major ripple effect in a lot of different industries. Creators and companies that specialize in content which Google is now dubbing sexually suggestive might opt for a more direct relationship with brands such as direct sponsorships instead of going through Google Adsense, something that could impact the search engine giant’s operating policy in the near future. Google might not mind this shift though, as the company is clearly trying to clean up its ad policy and make it so that only the most family friendly content would end up getting family friendly ads attached to it.
Read next: Google Introduces “About This Result” Feature for a Safer Online Experience
With all of that having been said and now out of the way, it is important to note that the new changes in Google’s policy for ads targeting adults will involve a re-categorizing of non-family safe ads as “moderately restricted”, and this will extend to a lot of different kinds of content out there. Sexually suggestive themes in live streams, role playing games as well as dating apps are going to fall under this policy which means that a marked change will be seen in the income content creators will be seeing from their ads in the next few months.
This might create a major ripple effect in a lot of different industries. Creators and companies that specialize in content which Google is now dubbing sexually suggestive might opt for a more direct relationship with brands such as direct sponsorships instead of going through Google Adsense, something that could impact the search engine giant’s operating policy in the near future. Google might not mind this shift though, as the company is clearly trying to clean up its ad policy and make it so that only the most family friendly content would end up getting family friendly ads attached to it.
Read next: Google Introduces “About This Result” Feature for a Safer Online Experience
