When you search anything on the Google search engine, a featured snippet can consist of a title, URL, images and description in most cases. This section usually helps users in understating the searched topic, in a few seconds.
Recently, Google has made a test to continue inserting hyperlinks into its presented snippets. By adding the extra links on the featured snippets both on mobile and desktop devices, the researcher could go to the third-party website. This may be a good idea for the website developer, who wants its website to be checked by many people, or this could be a bad idea that a person who is searching for a keyword or phrase, may not get to the featured snippet site link (that's the original source), rather he may get to the other website links. These links could take away the searcher from the original site from where Google has obtained the featured snippet.
For web content creators it's a bit alarming feature, as the new featured snippet will use the site’s content in Google search result page and then add a hyperlink or an additional link in that content/summary to the site from where the source of the site is not associated to.
This may not be a good idea or maybe unfair for some researchers or may waste their time. Rather a searcher should be stayed on the same page trying to get the information about its search result.
Brian Freiesleben found this new featured snippet and posted this on its Twitter account, by showing a screenshot from a mobile device. If you click on the link in a featured snippet, it will pop up another snippet, that can lead you to another website.
Read next: Google Finally Defends Its Partnership With Facebook For An Ad-Buying Arrangement In Public
Recently, Google has made a test to continue inserting hyperlinks into its presented snippets. By adding the extra links on the featured snippets both on mobile and desktop devices, the researcher could go to the third-party website. This may be a good idea for the website developer, who wants its website to be checked by many people, or this could be a bad idea that a person who is searching for a keyword or phrase, may not get to the featured snippet site link (that's the original source), rather he may get to the other website links. These links could take away the searcher from the original site from where Google has obtained the featured snippet.
For web content creators it's a bit alarming feature, as the new featured snippet will use the site’s content in Google search result page and then add a hyperlink or an additional link in that content/summary to the site from where the source of the site is not associated to.
This may not be a good idea or maybe unfair for some researchers or may waste their time. Rather a searcher should be stayed on the same page trying to get the information about its search result.
Brian Freiesleben found this new featured snippet and posted this on its Twitter account, by showing a screenshot from a mobile device. If you click on the link in a featured snippet, it will pop up another snippet, that can lead you to another website.
Read next: Google Finally Defends Its Partnership With Facebook For An Ad-Buying Arrangement In Public
