Apple is generally considered to be a consumer friendly company, but recently Apple CEO Tim Cook was taken to account by the United States Congress over alleged anti-competitive pricing because of the fact that this is the sort of thing that could potentially end up preventing competitors from gaining their fair share of the market. As a result of the fact that this is the case, Apple has decided to add a new section into their annual proxy statement that talks about antitrust risk at great length.
With all of that having been said and now out of the way, it is important to note that Apple has been discussing these matters at investor meetings for quite some time now. Hence, this is certainly not new information for them, but it is new in the sense that they have never included it in a proxy statement before. The purpose of its inclusion is most likely to set the minds of consumers at ease and show them that Apple tends to have their best interests at heart, something that would help preserve Apple’s place at the top of the smartphone hierarchy.
Another thing that has made this language necessary in the new proxy statement is that antitrust regulations have now become a serious risk for Apple as well as other companies that are trying to make some kind of a profit. Many would argue that these regulations are necessary since unbridled capitalism tends to do a lot more harm than good, but corporations do need to make a profit in order to survive so some are saying that a middle ground needs to be reached. Whatever the case may be, we are living in unprecedented times and it will be interesting to see where things end up going from here on out.
H/T: CNBC.
Read next: Apple’s IDFA changes may adversely affect Facebook and Snapchat the most
With all of that having been said and now out of the way, it is important to note that Apple has been discussing these matters at investor meetings for quite some time now. Hence, this is certainly not new information for them, but it is new in the sense that they have never included it in a proxy statement before. The purpose of its inclusion is most likely to set the minds of consumers at ease and show them that Apple tends to have their best interests at heart, something that would help preserve Apple’s place at the top of the smartphone hierarchy.
Another thing that has made this language necessary in the new proxy statement is that antitrust regulations have now become a serious risk for Apple as well as other companies that are trying to make some kind of a profit. Many would argue that these regulations are necessary since unbridled capitalism tends to do a lot more harm than good, but corporations do need to make a profit in order to survive so some are saying that a middle ground needs to be reached. Whatever the case may be, we are living in unprecedented times and it will be interesting to see where things end up going from here on out.
anouchka via Getty Images
H/T: CNBC.
Read next: Apple’s IDFA changes may adversely affect Facebook and Snapchat the most
