The year 2020 has been a roller coaster ride for everyone. Businesses seem to rise and fall amid in Covid-19. During these tough situations, what can actually help a business to flourish is social media marketing. In the wave of coronavirus, many people start their home businesses and promote them via social media.
It is one of the most significant tactics for e-commerce businesses. To promote your business through digital channels you also need to know about the latest social media trends. Team Oberlo came up with the insights that will help you in flourishing your online business.
YouTube has taken over Facebook during the pandemic. People are more likely to engage in YouTube videos than on Facebook videos. According to statistics of March 2020, YouTube participation rates were higher than any other video site. It is the right time to plan for a video marketing strategy.
Take a look at this infographic for more insights:
It is one of the most significant tactics for e-commerce businesses. To promote your business through digital channels you also need to know about the latest social media trends. Team Oberlo came up with the insights that will help you in flourishing your online business.
Search for the platforms where people spent most of their time during lockdown
With coronavirus, consumers have changed their way of thinking. Normally, the top three trends that people were engaged in are YouTube, gaming, and home-based activities.YouTube has taken over Facebook during the pandemic. People are more likely to engage in YouTube videos than on Facebook videos. According to statistics of March 2020, YouTube participation rates were higher than any other video site. It is the right time to plan for a video marketing strategy.
Take advantage of social media videos
Videos were the main source of entertainment for people during the pandemic. After which, online business starts implementing the strategy of making social media videos. Many platforms are providing video features to companies.Reddit and Pinterent never disappoint
Facebook and TikTok, being the king of entertainment videos were the top-trending platforms that report the highest user traffic during the pandemic. Another platform that increases user number was Reddit, it recently boasted 430 million users. Similarly with 322 million active users Pinterest also reached to new heights. This indicates that social media businesses should take help from Reddit in the future.Take advantage of social media stories
Social media stories were launched a few years ago but still, it is found to be the most popular trend across the internet. Be it Instagram, Facebook, or Whatsapp, all of them now have this option for you to leverage.Usage of live video on the internet
According to recent estimates, internet video consumption is projected to rise fourfold from 2017 to 2022. To spread awareness about your brand, start making live videos on Facebook or Twitter to gain higher traffic.Credibility Counts
Brand authenticity matters a lot as consumers will only support the business that deals with authentic products. According to marketers, they are producing genuine content to which customers can connect, while customers are stating that only a few of the brands are creating authentic credible content.Social media as exploring engine
People are now looking towards social medial sites for their purchases. According to a report, 90 percent of individuals of a younger age buy products through recommendations that appear on social media networks. So it's important for brands to be present there.Take a look at this infographic for more insights:
Read next: The Best Social Media Platforms for Businesses in 2021 (infographic)
