The year 2020 has been the most unpredictable year of our lives. The coronavirus has badly shaken the earth. However, some very noticeable changes took place, which would impact our decisions over how we carry out our marketing activities.
To get more information over the changes in the marketing space, TalkWalker interviewed around 70 frontline experts and marketing specialist and asked them about their thoughts and trends for the year ahead.
Some of the predictions of the experts included:
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To get more information over the changes in the marketing space, TalkWalker interviewed around 70 frontline experts and marketing specialist and asked them about their thoughts and trends for the year ahead.
Some of the predictions of the experts included:
1.The impact of conscious social audiences
Today's generation already knows about global issues and how businesses are dealing with them. Hence, in the year 2021, companies will have to be more conscious about the mental health of their customers, and they will have to do things to improve the mental health of their customers.2. The rise of digital disinformation
In this year, a lot of misinformation and fake news was circulating, which changed peoples futures plans; hence in the year 2021 companies should focus more on telling the truth and avoid the spread of fake news.3. Social media giants adapt to the new normal
All the platforms which are benefitting now will also be gaining in the year 2021 and beyond. The researchers even say that they will get familiar with the newest trends and will be forever victorious.4. Old school marketing for a new school
During the times of uncertainty often the old schemes are most likely reappear as people would prefer to use tried and tested methods of marketing hence in the year 2021 there will be a rise in old school marketing.5. Social gaming = gaming social
Ever since the lockdown has started, more people are taking an interest in video and mobile games. They now not only play games to win but to distract themselves from boredom. Hence companies can market their products through gaming networks.6. A Little more conversational marketing
Nowadays, the customers not only prefer the messages published by the companies, but they also want the companies to check the social issues and have better connections with their stakeholders.7. Nostalgia marketing
During this pandemic, people prefer to see happiness, and when they see companies market their products from older days, it will make the customers excited and happier.8. Memetic messaging
These days memes are getting very popular, and the public leaves no chance to roast things, and these memes can be offensive hence the businesses should try to stay protected from these memes9. The 4 Cs of coronavirus content
Even if the coronavirus pandemic ends in the year 2021, but many people will still have trauma about it hence the companies should have a communication style with the 4 Cs of coronavirus that is Community, Contactless, Cleanliness and Compassion.10. Remixing is the new UGC
The businesses can also mix their content with the public favorite apps like TikTok and Snapchat. By doing this, the companies will have a wider audience and more content for their brand.