The rise of live streaming has lead to a lot of changes with regards to how people tend to operate on the various social media platforms that they might be thinking of using on a regular basis. One thing that some assumed was going to happen was that there would a higher level of realness on social media because of the fact that this is the sort of thing that could potentially end up showing influencers and the like in their natural locations thereby taking away a lot of the scripts and pre-planning that is often associated with this sort of thing.
With all of that having been said and out of the way, it is important to note that a lot of content creators and social media managers tended to use pre-recorded backgrounds of looped videos in their livestreams due to the reason that they wanted to show themselves in a certain way. The nature of social media requires content creators and influencers to behave a certain way and give off a certain image so it is understandable why they would want to do something like this, but it turns out that this practice would no longer be possible due to a new API that is being released by Facebook.
This API would end up removing livestreams that use video loops or precorded backgrounds in any way, shape or form. This means that social media stars as well as various marketing agencies might need to keep this in mind otherwise they won’t be able to get the kinds of results that they might have ideally been looking for. Social media marketing experts would do well to keep this in mind since not remembering this new detail could lead to their marketing campaigns failing enormously in the long run.
Photo: NurPhoto / Getty Images
Read next: Facebook Releases State of Small Business Report Amid Second Covid-19 Wave
With all of that having been said and out of the way, it is important to note that a lot of content creators and social media managers tended to use pre-recorded backgrounds of looped videos in their livestreams due to the reason that they wanted to show themselves in a certain way. The nature of social media requires content creators and influencers to behave a certain way and give off a certain image so it is understandable why they would want to do something like this, but it turns out that this practice would no longer be possible due to a new API that is being released by Facebook.
This API would end up removing livestreams that use video loops or precorded backgrounds in any way, shape or form. This means that social media stars as well as various marketing agencies might need to keep this in mind otherwise they won’t be able to get the kinds of results that they might have ideally been looking for. Social media marketing experts would do well to keep this in mind since not remembering this new detail could lead to their marketing campaigns failing enormously in the long run.
Photo: NurPhoto / Getty Images
Read next: Facebook Releases State of Small Business Report Amid Second Covid-19 Wave
