While TikTok has definitely given YouTube, Instagram and other such platforms a run for their money, and a big part of the reason why that is the case has to do with the fact that it has managed to tap markets that those apps had not been able to get into in time, the truth of the situation is that there is one thing that TikTok seems to be lagging behind in and that has to do with various creators that are on the platform and are trying to create content that would draw more and more people into whatever it is that they are trying to do.
With all of that having been said and out of the way, it is important to note that creators on TikTok aren’t really getting as much out of the work that they are doing as they might with platforms such as YouTube which has an established history of allowing creators to earn some kind of a living. TikTok clearly understands that creators are the lifeblood that allows the platform to grow as much as possible and potentially get on par with social media and video streaming heavyweights that are already established in the industry, and the reason behind this is that the platform has just sent out a survey to creators asking all of the right questions, as reported by BI.
These questions have to do with whether or not creators feel like they are being paid enough as well questions about the kinds of opportunities that they think they might be able to get in a situation such as this one. This might be TikTok trying to show creators that it cares about them, and this is something that is absolutely crucial because of the fact that if creators start to leave the platform in droves then it won’t be long before the whole company fails entirely. TikTok has been making quite a few strides to turn its platform into a place where creators can end up thriving, and this is an important step that has been taken for the purposes of meeting that end.
Photo: REUTERS/Dado Ruvic
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