In spite of the fact that it has often been considered to be a rather unimportant social media platform in the past, Pinterest has leveraged its unique approach to social media by obtaining a great amount of success in recent times.
This success can be attributed to a lot of things, and is mostly coming from the fact that people are starting to get wary of mainstream and large platforms such as Facebook and are looking for alternatives that are less inclined to use their data in an unfair or malicious way. The excellent features that Pinterest provides are also an important part of this sort of thing if you think about it.
Its foray into ecommerce has also garnered a lot of success, and its 3rd quarter performance might just be the single biggest indicator when it comes to proving how Pinterest’s formula is working so well through hard numbers and statistics rather than conjecture and theory. The company has added over 26 million new users in the past quarter, bringing its total up to 442 million. This brings it ever closer to the coveted half billion mark, and when Pinterest reaches this goal it will finally start to be taken a lot more seriously by investors which could lead to rapid growth for the platform because of the fact that this is the sort of thing that could potentially end up earning investors a great deal of money.
With all of that having been said and out of the way, it is important to note that Pinterest’s momentum has slowed down ever so slightly over the previous quarter. However, this does not mean that it is not going to be successful in the future. Its growth rate in terms of monthly active users is still higher than that of Facebook, Snapchat and Twitter. While Facebook can be forgiven for a slower growth rate due to the reason that it has already reached billions of users and it might be reaching a plateau, Snapchat and Twitter would be quite concerned by this because of the fact that it could mean that Pinterest could potentially end up overtaking them something that would be quite harmful to their future in the industry. Pinterest is a prime example of why you should never underestimate any company just because it does not have all that many users yet.
This success can be attributed to a lot of things, and is mostly coming from the fact that people are starting to get wary of mainstream and large platforms such as Facebook and are looking for alternatives that are less inclined to use their data in an unfair or malicious way. The excellent features that Pinterest provides are also an important part of this sort of thing if you think about it.
Its foray into ecommerce has also garnered a lot of success, and its 3rd quarter performance might just be the single biggest indicator when it comes to proving how Pinterest’s formula is working so well through hard numbers and statistics rather than conjecture and theory. The company has added over 26 million new users in the past quarter, bringing its total up to 442 million. This brings it ever closer to the coveted half billion mark, and when Pinterest reaches this goal it will finally start to be taken a lot more seriously by investors which could lead to rapid growth for the platform because of the fact that this is the sort of thing that could potentially end up earning investors a great deal of money.
With all of that having been said and out of the way, it is important to note that Pinterest’s momentum has slowed down ever so slightly over the previous quarter. However, this does not mean that it is not going to be successful in the future. Its growth rate in terms of monthly active users is still higher than that of Facebook, Snapchat and Twitter. While Facebook can be forgiven for a slower growth rate due to the reason that it has already reached billions of users and it might be reaching a plateau, Snapchat and Twitter would be quite concerned by this because of the fact that it could mean that Pinterest could potentially end up overtaking them something that would be quite harmful to their future in the industry. Pinterest is a prime example of why you should never underestimate any company just because it does not have all that many users yet.
