If we look at the overall impact of social media today then it has practically become an integral part of all aspects of life. There are no nearly 4 billion social media users and these numbers now represent almost 60% of the entire global population. In fact, when that alone is not surprising, it is expected that there will be another billion internet users adding up in those numbers in the upcoming years and as a result the social media would expand even further.
Now it’s time to see the individual performance of every platform and how have they been catching up with the trials.
Facebook
Facebook, for now, is struggling big time! There is a list of companies that have already boycotted the platform for putting up their ads and the platform is also under attack for the spread of misinformation - for which they haven’t found a way out.
However, with all the criticism, its stock price still continues to reach new heights, all thanks to its largest cohort of users which are now almost near to the 3 billion MAU mark and this feat alone is yet to be achieved by any company.
WeChat
Easily the biggest social media platform in China has 1.2 billion MAUs and as the company belongs to BATX group, they stand head to head with all of American tech companies.
Reddit
With 430 million MAUs, the community on Reddit has taken on a different meaning in the digital age with the ever-growing user base. There have been rumors on Reddit IPO but nothing is sure as of yet.
Instagram
Instagram has been a key player in Facebook’s success ever since the parent company acquired it for $1 billion in 2012. The platform’s immense popularity lies in its ability to suit the creativity that the younger audience loves to show off through pictures, Stories, and now Reels.
Twitter
Twitter has enjoyed a net income of $1.2 and $1.5 billion in 2018 and 2019 respectively. And the best part about the platform is that they have hardly been a part of heavy controversies as they know their way out to combat misinformation. CEO Jack Dorsey has done a great job in making Twitter as the most reliable platform of them all - where words do matter.
As there are still many countries that are yet to adopt the social media culture in their technical infrastructure, there is room for growth but while the companies will enjoy high stock rates, they are going to deal with massive problems as well.
Read next: Here Are the Countries With the Best (and Worst) Wi-Fi Access
Infographic via: VC.
How The Social Media Networks Have Stacked Up Over The Years
To start things off, let’s have a look at the monthly active users that each social network owns - an industry metric which is also used to estimate the success of the platforms.Now it’s time to see the individual performance of every platform and how have they been catching up with the trials.
However, with all the criticism, its stock price still continues to reach new heights, all thanks to its largest cohort of users which are now almost near to the 3 billion MAU mark and this feat alone is yet to be achieved by any company.
Snapchat
Ever since their first IPO in 2017, Snapchat and his founder Evan Spiegel has had a bumpy time in the field. The stock price was once $4 in 2018 because of investors showing great concerns over Instagram introducing Instagram Stories and in recent times it has even reached $20. But we are still unsure about how will Snapchat catch up with monetization goals and profitability.YouTube
YouTube has earned a revenue of $15.1 billion in 2019 (nearly double than 2017) and now easily beats the traditional television and other streaming platforms in terms of popularity and usage. The company is also coming up with subscription services like YouTube Music, YouTube Premium, and YouTube Originals which means the future is bright!TikTok
TikTok in 2020 has benefited from every headline; whether it was coming from India or USA about the potential ban or the videos becoming part of the meme culture. With popularity, they are also going to be acquired in the US by leading tech firms like Microsoft, Twitter, or Oracle.Social Media In Trial
As the users continue to grow, this widespread participation will also create problems for social media companies as we are already seeing Facebook dealing with privacy and data issues. We are in that time where social media is deciding the future of governments, businesses, and politics.As there are still many countries that are yet to adopt the social media culture in their technical infrastructure, there is room for growth but while the companies will enjoy high stock rates, they are going to deal with massive problems as well.
Read next: Here Are the Countries With the Best (and Worst) Wi-Fi Access
Infographic via: VC.