In August of this year, Instagram was spotted testing a dedicated tab for the Reels feature which will provide the Reels feature more prominence in the Instagram app. On Friday, the company rolled out a separate ‘Reels’ tab for users in India, which acts as a navigation bar replacing the Explore tab in the social media application. The separate Reels tab will only display Reels. The company launched the Reels feature for users in India back in July of this year. Moreover, Instagram has more than 100 million users in India, and it was the fourth market where the company made this feature available. Initially, the feature was rolled out to users in France, Germany, and Brazil, and then in August, the company rolled out Reels in more than fifty countries including the United States. You can still access the Explore tab at the top right of the Instagram Feed.
The new update will make it easier for users in India to discover Reels creators as well as their clips in the social media app. The company said that it rolled out the dedicated for Reels in India because of the interest Reels has received in this country. Facebook-owned Instagram launched the Reels feature in India soon after the Indian government banned 59 smartphone applications including the TikTok app in July. Furthermore, earlier this week, the Indian government also banned 118 more smartphone applications including PUBG. Instagram’s head Adam Mosseri wrote in a tweet that a dedicated Reels tab on Instagram is being launched for users in India due to momentum seen in India.
On Friday, Manish Chopra, Facebook India Director and Head of Partnerships, said that earlier this month, the company started testing a new tab on the Instagram app to make it easier for users to discover Reels. He added that the company is today expanding this test to most of the users in India. Instagram also plans to integrate more tools in Reels in the future. According to a report published by The Economic Times, Chopra stated that the company is currently focused on making Reels a great experience for users, however, the company also plans to integrate more tools.
According to Chopra, discovery via Reels is driving strong follower growth for content creators on Instagram’s platform. Manish Chopra also said that emerging content creators such as @ThemermaidScales have seen their Instagram account exponentially to cross one million, courtesy the engagement these creators are receiving on Reels.
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The new update will make it easier for users in India to discover Reels creators as well as their clips in the social media app. The company said that it rolled out the dedicated for Reels in India because of the interest Reels has received in this country. Facebook-owned Instagram launched the Reels feature in India soon after the Indian government banned 59 smartphone applications including the TikTok app in July. Furthermore, earlier this week, the Indian government also banned 118 more smartphone applications including PUBG. Instagram’s head Adam Mosseri wrote in a tweet that a dedicated Reels tab on Instagram is being launched for users in India due to momentum seen in India.
On Friday, Manish Chopra, Facebook India Director and Head of Partnerships, said that earlier this month, the company started testing a new tab on the Instagram app to make it easier for users to discover Reels. He added that the company is today expanding this test to most of the users in India. Instagram also plans to integrate more tools in Reels in the future. According to a report published by The Economic Times, Chopra stated that the company is currently focused on making Reels a great experience for users, however, the company also plans to integrate more tools.
According to Chopra, discovery via Reels is driving strong follower growth for content creators on Instagram’s platform. Manish Chopra also said that emerging content creators such as @ThemermaidScales have seen their Instagram account exponentially to cross one million, courtesy the engagement these creators are receiving on Reels.
Read next: A Phishing Scam Is Targeting Instagram Users To Steal Email And Instagram Credentials
