DuckDuckGo, a search engine, has recently been marked as a preferred search engine on Android devices in Europe. The reports have proclaimed that it is commissioning the analysis concerning the ratio of people selecting other search engines except for Google if they get the chance to choose between different options.
DDG has presented some studies to examine the expected change in behavior of the user with the provision of the search engine menu.
Previously, Android users have just one search engine i.e. Google as default. The European Union has recently studied this issue, stating that Google sets itself as a search engine in its affiliated operating systems.
This system has been marked as illegal and against set trust rules, driving Google to a significant amount of fine that is $5 billion. Along with this, Android has decided to alter this setting and proffer its users with the new feature of selecting the search engine of their own choice as a default.
According to the recent report by DuckDuckGo, this change can considerably affect Google's market share. The research studies have revealed that 20% and 24% of the population in the US and UK would prefer search engines other than Google.
Considering this, it has reported that Google can lose approximately 15% to 20% of share in the market of technology due to the loss in its consumers because a low number of selections of Google means a substantial profit for other search boxes in the market.
Presently, Google's mobile market has recorded a 98% share in both the UK and Australia and approx. 95% in the US, which is relatively high.
One of the reports has also claimed that even if people don't prefer any other search engine in place of Google initially, they do at least try other options if been provided before making a permanent choice of default search engine. This practice can eventually lead Google to be overruled as it has to be placed as the last preference. However, the studies have also shown that the placement of search engines has shown no effect on their selection rate in the mobile market.
Google has been ordered to impose the list related to preferred search engines on Android phones and other devices. It is also not allowed to roll out this implementation itself all over the world.
However, it is still unclear when this implementation will get enforced. Yet, it is expected anytime soon but only in Europe. Still, DuckDuckGo hopes that this feature would reach the mobile market globally as its estimation is only based on its experimental research in Australia, UK, and the US.
Read next: Google Is Creating a Worldwide Earthquake Detection System Powered By Android Smartphones
DDG has presented some studies to examine the expected change in behavior of the user with the provision of the search engine menu.
Previously, Android users have just one search engine i.e. Google as default. The European Union has recently studied this issue, stating that Google sets itself as a search engine in its affiliated operating systems.
This system has been marked as illegal and against set trust rules, driving Google to a significant amount of fine that is $5 billion. Along with this, Android has decided to alter this setting and proffer its users with the new feature of selecting the search engine of their own choice as a default.
According to the recent report by DuckDuckGo, this change can considerably affect Google's market share. The research studies have revealed that 20% and 24% of the population in the US and UK would prefer search engines other than Google.
Considering this, it has reported that Google can lose approximately 15% to 20% of share in the market of technology due to the loss in its consumers because a low number of selections of Google means a substantial profit for other search boxes in the market.
Presently, Google's mobile market has recorded a 98% share in both the UK and Australia and approx. 95% in the US, which is relatively high.
One of the reports has also claimed that even if people don't prefer any other search engine in place of Google initially, they do at least try other options if been provided before making a permanent choice of default search engine. This practice can eventually lead Google to be overruled as it has to be placed as the last preference. However, the studies have also shown that the placement of search engines has shown no effect on their selection rate in the mobile market.
Google has been ordered to impose the list related to preferred search engines on Android phones and other devices. It is also not allowed to roll out this implementation itself all over the world.
However, it is still unclear when this implementation will get enforced. Yet, it is expected anytime soon but only in Europe. Still, DuckDuckGo hopes that this feature would reach the mobile market globally as its estimation is only based on its experimental research in Australia, UK, and the US.
Read next: Google Is Creating a Worldwide Earthquake Detection System Powered By Android Smartphones
