Google has been criticized repeatedly for what a lot of people refer to as unfair business practices. A big part of the reason why that is the case has to do with the fact that there have been a lot of antitrust suits filed against the company, and Sundar Pichai is going to have to testify before congress quite soon in a case that has generated a lot of buzz. One thing that a lot of people have theorized about but have not been able to fully prove is that Google tries to push its own agenda and its own properties over others especially those of its competitors in the search results that it ends up showing to people.
The Wall Street Journal recently conducted a few tests to see whether or not the search results that they got were truly egalitarian in every single way, shape or form. The fact of the matter is that when they searched for certain things, YouTube videos seemed to be given a higher priority over those that were linked to YouTube’s competitors such as Facebook Watch and Twitch.
If this is true then it means that Google is trying to use its own platform to drive more traffic to one of its own properties. Google is supposed to be an equal place where the most relevant links are what you are shown when you enter a search query, but the fact of the matter is that Google might just be trying to push its own agenda here. A lot of people keep commenting on the fact that Google is becoming a little too big and it is trying to create a monopoly, and if it engages in anti-competitive practices then there would be a lot of problems that this would cause all of which would contribute to the internet becoming a much less friendly place.
Read next: Are Google Ads More Effective As Compared To Organic Search Engine Optimization?
The Wall Street Journal recently conducted a few tests to see whether or not the search results that they got were truly egalitarian in every single way, shape or form. The fact of the matter is that when they searched for certain things, YouTube videos seemed to be given a higher priority over those that were linked to YouTube’s competitors such as Facebook Watch and Twitch.
If this is true then it means that Google is trying to use its own platform to drive more traffic to one of its own properties. Google is supposed to be an equal place where the most relevant links are what you are shown when you enter a search query, but the fact of the matter is that Google might just be trying to push its own agenda here. A lot of people keep commenting on the fact that Google is becoming a little too big and it is trying to create a monopoly, and if it engages in anti-competitive practices then there would be a lot of problems that this would cause all of which would contribute to the internet becoming a much less friendly place.
Read next: Are Google Ads More Effective As Compared To Organic Search Engine Optimization?
