TikTok recently launched its new Business platform. According to TikTok, the new offering would provide business users with a wide variety of case studies and emphasize on the need of making TikTok’s instead of Ads for marketing.
However, the new feature lacks a lot of tools to enhance the business user’s creativity. Yes, there is the Creator Marketplace for influencer marketing and the self-serve ad platform for a few advertisers. But the overall offering of the Business platform is not actionable enough for the broad community of marketers.
TikTok says that they are offering brands with a range of opportunities to connect with the users. In the graphics below, check out the advice by TikTok on how brands can make the most use of the ‘distinctive TikTok.’
Read next: TikTok Is At Risk Due To Bot Accounts, That Are Causing Manipulation In Algorithms
However, the new feature lacks a lot of tools to enhance the business user’s creativity. Yes, there is the Creator Marketplace for influencer marketing and the self-serve ad platform for a few advertisers. But the overall offering of the Business platform is not actionable enough for the broad community of marketers.
TikTok says that they are offering brands with a range of opportunities to connect with the users. In the graphics below, check out the advice by TikTok on how brands can make the most use of the ‘distinctive TikTok.’
Read next: TikTok Is At Risk Due To Bot Accounts, That Are Causing Manipulation In Algorithms
