This week, Snapchat released a new report on how people are responding to the pandemic. The report provides insights into the changing habits, purchases, and concerns of Snapchat users.
The company conducted an in-app survey, and approximately 2,000 users responded to the question asked by Snapchat. Although it is only a small subset of the total of 229 million users of Snapchat, it does describe how younger people view the COVID-19 pandemic.
Firstly, the company asked its users about what are their plans when the lockdowns finally end. Around 69% of respondents stated that they are excited to meet their friends in-person. People are excited to resumes their regular activities once the lockdowns end.
A lot of people are looking forward to going to restaurants, bars, and hair salons. 55% of respondents said that they are looking to socialize in restaurants and bars, while 48% plan to go to hair salons and beauty establishments. Moreover, the survey also discovered that younger users who are under 17 are looking forward to going to shopping malls and movies.
For businesses and marketers, it is interesting to note that what will be the attention areas of people as the lockdowns gradually lift. These specific trends can be beneficial for your marketing efforts in the future. Snapchatters are also well aware that they will still have to take the necessary precautions.
55% of respondents plan to maintain social distancing while 54% said that they will avoid large groups. 34% of respondents to the survey plan to keep using pickup and delivery options even after the end of the lockdowns. If you are a marketer, you may also note that a lot of people are planning to continue using pickup and delivery options.
According to the survey, 60% of users also plan to put extra money into their savings, and 54% of female snapchatters said that they will store more essentials in their homes. 79% of younger users use messaging services to stay connected with their loved ones. 75% of them prefer calls, while only 31% said that they meet up in-person while maintaining distance. This suggests that marketers should consider connecting with their customers via messaging applications. These trends highlight key areas to focus, which may ultimately help marketers to maximize their outreach messaging.
Read next: Snapchat brings in a new AR lens to add or remove the beard
The company conducted an in-app survey, and approximately 2,000 users responded to the question asked by Snapchat. Although it is only a small subset of the total of 229 million users of Snapchat, it does describe how younger people view the COVID-19 pandemic.
Firstly, the company asked its users about what are their plans when the lockdowns finally end. Around 69% of respondents stated that they are excited to meet their friends in-person. People are excited to resumes their regular activities once the lockdowns end.
A lot of people are looking forward to going to restaurants, bars, and hair salons. 55% of respondents said that they are looking to socialize in restaurants and bars, while 48% plan to go to hair salons and beauty establishments. Moreover, the survey also discovered that younger users who are under 17 are looking forward to going to shopping malls and movies.
For businesses and marketers, it is interesting to note that what will be the attention areas of people as the lockdowns gradually lift. These specific trends can be beneficial for your marketing efforts in the future. Snapchatters are also well aware that they will still have to take the necessary precautions.
55% of respondents plan to maintain social distancing while 54% said that they will avoid large groups. 34% of respondents to the survey plan to keep using pickup and delivery options even after the end of the lockdowns. If you are a marketer, you may also note that a lot of people are planning to continue using pickup and delivery options.
According to the survey, 60% of users also plan to put extra money into their savings, and 54% of female snapchatters said that they will store more essentials in their homes. 79% of younger users use messaging services to stay connected with their loved ones. 75% of them prefer calls, while only 31% said that they meet up in-person while maintaining distance. This suggests that marketers should consider connecting with their customers via messaging applications. These trends highlight key areas to focus, which may ultimately help marketers to maximize their outreach messaging.
Read next: Snapchat brings in a new AR lens to add or remove the beard
