It’s fair to say that the coronavirus pandemic has ended up impacting pretty much every single aspect of our lives, and a big part of the reason why that is the case has to do with the fact that it has made it so that people won’t be able to go out as much as they can and with businesses shut down these are the sorts of things that are without a shadow of a doubt impacting the economy in a way that would be quite difficult to recover from all in all.
Google is set to lose out quite a bit as well, with projections estimating that it will receive over 5% less ad revenue this year with the total dollar amount coming up to 39.58 billion in total by the end of 2020 if current projections remain accurate. According to eMarketers, Google is losing some of its grip on the digital ad market in the US as well, with its share dropping by 2.2% to 29.4% which is still very significant but at the end of the day it is a sign that things are not going as well for Google as the tech giant might like.
One might ascribe this to the current economic client but that would be with all of that having been said and out of the way it is important to note that other tech companies seem to be doing just fine. Both Facebook and Amazon are expected to see increases in ad revenue this year in spite of the fact that the coronavirus pandemic has apparently stopped Google from doing so. Facebook has made gains thanks to its recent successes with Instagram, and as its market share grows to an estimated 23.4% this year it is closing in on Google which indicates that the social media platform might even potentially surpass Google if things keep following this trajectory.
Read next: How Will Tech Lead The Economic Recovery? (infographic)
Google is set to lose out quite a bit as well, with projections estimating that it will receive over 5% less ad revenue this year with the total dollar amount coming up to 39.58 billion in total by the end of 2020 if current projections remain accurate. According to eMarketers, Google is losing some of its grip on the digital ad market in the US as well, with its share dropping by 2.2% to 29.4% which is still very significant but at the end of the day it is a sign that things are not going as well for Google as the tech giant might like.
One might ascribe this to the current economic client but that would be with all of that having been said and out of the way it is important to note that other tech companies seem to be doing just fine. Both Facebook and Amazon are expected to see increases in ad revenue this year in spite of the fact that the coronavirus pandemic has apparently stopped Google from doing so. Facebook has made gains thanks to its recent successes with Instagram, and as its market share grows to an estimated 23.4% this year it is closing in on Google which indicates that the social media platform might even potentially surpass Google if things keep following this trajectory.
Read next: How Will Tech Lead The Economic Recovery? (infographic)
