For quite some time now Facebook has been trying to push itself as some kind of center for the various kinds of business activities that end up taking place in a thriving digital economy. One of the features that it has included is the customer chat plugin which companies that have Facebook pages can use in order to communicate with their customers as well as to provide some kind of a platform on which the average consumer can get in touch with companies that they may be thinking of acquiring products and services from.
With all of that having been said and out of the way, there was one problem that was facing this kind of feature and it had to do with the fact that you have to be logged into a Facebook account if you want to be able to contact a business. This limited the scope of the feature somewhat due to the reason that not everyone has a Facebook account and many might simply not want to utilize their account for a wide variety of reasons.
While some might argue that the number of people who would not be able to access the plug in is somewhat limited because of the fact that it is unlikely that someone wouldn’t have a Facebook account in this day and age, it seems like Facebook has taken this seriously. A big part of the reason why that is the case has to do with the fact that the social media platform has now made it possible to access the plug in even if you aren’t logged in. This will greatly expand the usability of this feature and is a sign that Facebook is moving away from getting people to log on and might be facilitating the use of its features to a wider public.
Read next: To What Extent do Top Tech Companies like Google and Facebook Track your Online Activities?
With all of that having been said and out of the way, there was one problem that was facing this kind of feature and it had to do with the fact that you have to be logged into a Facebook account if you want to be able to contact a business. This limited the scope of the feature somewhat due to the reason that not everyone has a Facebook account and many might simply not want to utilize their account for a wide variety of reasons.
While some might argue that the number of people who would not be able to access the plug in is somewhat limited because of the fact that it is unlikely that someone wouldn’t have a Facebook account in this day and age, it seems like Facebook has taken this seriously. A big part of the reason why that is the case has to do with the fact that the social media platform has now made it possible to access the plug in even if you aren’t logged in. This will greatly expand the usability of this feature and is a sign that Facebook is moving away from getting people to log on and might be facilitating the use of its features to a wider public.
Facebook’s Customer Chat Plugin now lets website visitors message businesses without being logged in— Matt Navarra | 🚨 #StayAtHome (@MattNavarra) May 21, 2020
Rival to intercom and co?https://t.co/IO6A77MhqK pic.twitter.com/E5Qom2W9bP
Read next: To What Extent do Top Tech Companies like Google and Facebook Track your Online Activities?
