Facebook is trying to dip its fingers into as many pots as possible, and this has made it so that the social media platform needs to cover a lot of bases in order to handle the enormous amounts of competition it is facing in the fields that it is tackling for the purposes of creating a monopoly that pretty much spans the entire internet all in all. One of its most visible wars has been against YouTube, with Facebook trying to position itself as a medium for video consumption as well which it has actually managed to do pretty successfully so far.
However, Facebook hasn’t really beaten YouTube at its own game quite yet. While it has definitely become a hub for watching video content, it hasn’t really succeeded in attracting the most valuable asset any platform can have in this industry: creators. It has attracted some well known creators but for the most part YouTube is still the place to be if you make content and want to try and share that content with the world in a way that would make it easier for you to keep your business and enterprise going.
In order to attract more creators to its platform, Facebook has launched a new “studio” app. This app is meant to be a place where creators would be able to manage their uploads as well as get more analytics for the videos that they currently are uploading on a regular basis. This dashboard was available for desktop users but mobile users had been waiting anxiously for the moment where they would get a mobile version for quite some time now, and they will really welcome this change. It will be interesting to see how this plays out as Facebook broadens its horizons and starts to position itself as an alternative to YouTube.
Read next: Facebook is working on a feature that will sort out what users see on its platform, the tabbed newsfeed is on its way!
However, Facebook hasn’t really beaten YouTube at its own game quite yet. While it has definitely become a hub for watching video content, it hasn’t really succeeded in attracting the most valuable asset any platform can have in this industry: creators. It has attracted some well known creators but for the most part YouTube is still the place to be if you make content and want to try and share that content with the world in a way that would make it easier for you to keep your business and enterprise going.
In order to attract more creators to its platform, Facebook has launched a new “studio” app. This app is meant to be a place where creators would be able to manage their uploads as well as get more analytics for the videos that they currently are uploading on a regular basis. This dashboard was available for desktop users but mobile users had been waiting anxiously for the moment where they would get a mobile version for quite some time now, and they will really welcome this change. It will be interesting to see how this plays out as Facebook broadens its horizons and starts to position itself as an alternative to YouTube.
Read next: Facebook is working on a feature that will sort out what users see on its platform, the tabbed newsfeed is on its way!
