The Best Global Brands report by Interbrand shows Facebook to fall on the 14th place from the previous year’s ninth position. Experts also estimate its brand value to decline 12% and reach a figure of $39.9 billion this year.
Interbrand, part of the Omnicom Group conducts such analysis on an annual basis where they analyze the financial positions, brand recognition, and consumer’s loyalty to various products and services.
In their recent report, they claimed that Facebook, after the scandalous 2018 is declining in its brand value. The analysts said that trust goes a long way when building a brand. And this is apparent in the brand value drop that was observed for Facebook, which has failed to gain its trust after the Cambridge Analytica scandal broke out.
The representative from Interbrand also said that rising competition could also hurt a brand’s value. Take Gillette for example. The Procter & Gamble Co. brand dropped to the 37th place from the 28th last year. However, the company is trying to improve its brand appeal by introducing various new products that helped them secure 15 million new users globally.
Other findings by the Interbrand’3s report signify:
· Retail and luxury brands to make up the fastest rising sector for the second year in a row
· MasterCard’s brand value rose by 25%
· Disney jumped to the 10th position after being on the 14th last year with an 11% increase in brand value of $44.4 billion
The top 10 Interbrand’s Best Global Brands are:
1. Apple
2. Google
3. Amazon
4. Microsoft
5. Coca-Cola
6. Samsung
7. Toyota
8. Mercedes-Benz
9. McDonald's
10. Disney
Read next: New Study Reveals Why Users Deactivate their Social Media Accounts
Featured photo: DAMIEN MEYER | AFP | Getty Images
Interbrand, part of the Omnicom Group conducts such analysis on an annual basis where they analyze the financial positions, brand recognition, and consumer’s loyalty to various products and services.
In their recent report, they claimed that Facebook, after the scandalous 2018 is declining in its brand value. The analysts said that trust goes a long way when building a brand. And this is apparent in the brand value drop that was observed for Facebook, which has failed to gain its trust after the Cambridge Analytica scandal broke out.
The representative from Interbrand also said that rising competition could also hurt a brand’s value. Take Gillette for example. The Procter & Gamble Co. brand dropped to the 37th place from the 28th last year. However, the company is trying to improve its brand appeal by introducing various new products that helped them secure 15 million new users globally.
Other findings by the Interbrand’3s report signify:
· Retail and luxury brands to make up the fastest rising sector for the second year in a row
· MasterCard’s brand value rose by 25%
· Disney jumped to the 10th position after being on the 14th last year with an 11% increase in brand value of $44.4 billion
The top 10 Interbrand’s Best Global Brands are:
1. Apple
2. Google
3. Amazon
4. Microsoft
5. Coca-Cola
6. Samsung
7. Toyota
8. Mercedes-Benz
9. McDonald's
10. Disney
Read next: New Study Reveals Why Users Deactivate their Social Media Accounts
Featured photo: DAMIEN MEYER | AFP | Getty Images
