Politics is a lot about trying to get the word out about the kind of goals that your campaign is running on, and a big part of this is trying to make it so that you use as many platforms to advertise your campaign as you can manage to get onto. A common tactic in recent years has been to use social media to advertise your campaign and the policies that you plan to promote while you are in office, and the reason for this is that social media allows you to interact with a lot more people and get in touch with a younger demographic which is considered to be crucial to winning at any given point in time.
One of the most popular new social media apps that has arisen in the past few years has been TikTok, and its ascendance into one of the most widely used platforms has been quite awe inspiring and meteoric to say the least. This makes it a prime candidate for politicians and leaders trying to become President of the United States in the upcoming 2020 election to try and take advantage of since it can potentially give them access to a lot of voters and possibly seem a lot more approachable in the process as well.
However, it seems like the people in charge at TikTok want nothing to do with politics since they have stated that they will not be allowing any political ads on the platform. The reason for this is that they feel like politics does not go with the kind of brand that TikTok is trying to represent, and that they want TikTok to remain neutral at least as far as paid ad campaigns go that are meant to sway voters in one direction or another.
Photo: Wachiwit via Getty Images
Read next: TikTok is Reportedly Working on a Bunch of New Features, Including a Discover Tab and Account Switcher
One of the most popular new social media apps that has arisen in the past few years has been TikTok, and its ascendance into one of the most widely used platforms has been quite awe inspiring and meteoric to say the least. This makes it a prime candidate for politicians and leaders trying to become President of the United States in the upcoming 2020 election to try and take advantage of since it can potentially give them access to a lot of voters and possibly seem a lot more approachable in the process as well.
However, it seems like the people in charge at TikTok want nothing to do with politics since they have stated that they will not be allowing any political ads on the platform. The reason for this is that they feel like politics does not go with the kind of brand that TikTok is trying to represent, and that they want TikTok to remain neutral at least as far as paid ad campaigns go that are meant to sway voters in one direction or another.
"We have chosen not to allow political ads on TikTok. Any paid ads that come into the community need to fit the standards for our platform, and the nature of paid political ads is not something we believe fits the TikTok platform experience. To that end, we will not allow paid ads that promote or oppose a candidate, current leader, political party or group, or issue at the federal, state, or local level – including election-related ads, advocacy ads, or issue ads. For more, see our ad guidelines.", announced Blake Chandlee, Vice President of Global Business Solutions, TikTok, in a blog post.
Photo: Wachiwit via Getty Images
Read next: TikTok is Reportedly Working on a Bunch of New Features, Including a Discover Tab and Account Switcher
