We live in a world where everyone wants to be a YouTuber, even if most of us don’t agree to this we send most of our days in front of the screen. We either spend time on taking pictures, making videos or watching various videos. In short, our days have transformed and our preferences have changed according to the technology and digital world. Most of the kids’ today want to become either a YouTuber or an influencer because they find the job fun, easy and it comes with easy money and fame. YouTube has become a professional choice because of its perks but with perks comes a race of likes, comments, shares, retweets, and engagement. To keep a track of the subscribers and to classify people according to the number of the followers and subscriber they have, YouTube set millstones.
On reaching each milestone, the YouTuber is given a button or milestone plank. On reaching 10 million the account receives a diamond play button, whereas on reaching 1 million, the account gets gold play button and for 100,000 subscribers, the physical award it Silver play button. For an average viewer, this might not be a big deal but for YouTubers and influencers, verification, the number of followers and play buttons play an important role in setting a different class. Verified people with better engagement are known to be YouTube royalty and they earn more as compared to others.
Recently two channels PewDiePie and T-Series exceeded the 100 million subscribers benchmark and this was a completely new addition for YouTube. To celebrate this, YouTube launched its Red Diamond Play button that is named after the rarest form of the diamond the Red Diamond. This play button is awarded to the most subscribed YouTube channel, T-Series that is a Bollywood based music channels and also to the second most subscribed YouTube channel PewDiePie. Previously, the highest honor of YouTube creator was Custom Play button that was awarded once the YouTube channel reaches 50 million limits. Both T-Series and PewDiePie already have a custom play button. The only question is what is the next milestone according to YouTube and what are they going to design for both channels once they both reach that milestone.
Read next: YouTube Is Ready to Enter Fashion World with The Launch of Fashion Vertical
On reaching each milestone, the YouTuber is given a button or milestone plank. On reaching 10 million the account receives a diamond play button, whereas on reaching 1 million, the account gets gold play button and for 100,000 subscribers, the physical award it Silver play button. For an average viewer, this might not be a big deal but for YouTubers and influencers, verification, the number of followers and play buttons play an important role in setting a different class. Verified people with better engagement are known to be YouTube royalty and they earn more as compared to others.
Recently two channels PewDiePie and T-Series exceeded the 100 million subscribers benchmark and this was a completely new addition for YouTube. To celebrate this, YouTube launched its Red Diamond Play button that is named after the rarest form of the diamond the Red Diamond. This play button is awarded to the most subscribed YouTube channel, T-Series that is a Bollywood based music channels and also to the second most subscribed YouTube channel PewDiePie. Previously, the highest honor of YouTube creator was Custom Play button that was awarded once the YouTube channel reaches 50 million limits. Both T-Series and PewDiePie already have a custom play button. The only question is what is the next milestone according to YouTube and what are they going to design for both channels once they both reach that milestone.
The 100M subscriber record has been surpassed, and that means we have the new creator award! Introducing: The Red Diamond Creator Award, named after one of the rarest colors of diamond. 💎❤️ @TSeries and @Pewdiepie, check the mail! 😏 pic.twitter.com/ZONYFEiVkk— YouTube (@YouTube) September 6, 2019
Read next: YouTube Is Ready to Enter Fashion World with The Launch of Fashion Vertical
