Online shopping has made life easier, however, there are multiple incidents that can be quoted to prove that users do not receive the exact product that they order online. From YouTube videos to funny memes and entertainment articles, there is so much data to prove that online shopping is risky. To make it easier and more believable, Amazon and other e-commerce websites came up with an option of a product review. The users who have already received and used the product provide testimony about the product to help the other users. However, writing fake product reviews is now becoming a business.
Product manufacturers and business owners now hire content writers and agencies to write fake product reviews that can help them bring more customers. According to a study by FakeSpot and ReviewMeta, the majority of the reviews posted on Amazon are fake. Apart from fake product reviews, another leading problem that users are facing is review hijacking which happens when the product seller links positive reviews from a completely non-associated product to attract buyers. Most of the sellers get the review hijacking services from countries where they have companies who provide organized services regarding this. Most of the companies are in China and most of the sellers using these review hijacking services are also from China.
The major reason most of the users are unable to determine if a review is fake it is because users don’t conduct thorough research. According to expert even by looking at the reviews the user can tell if it is fake or not. Depending on just one review is not the best practice when buying a product, the buyer needs to go through multiple reviews and see if there is any discrepancy. Along with most of the paid and fake reviews, there are several real reviews and this can simply explain if the review if fake or real.
Another reason most of the buyers fall prey to the fake reviews is because they are unaware of how prevalent this problem has become. According to a study conducted on 2000 amazon users around 75 percent claimed that they fully (or somewhat) trust the reviews, which means that a majority of users are completely unaware of the fact that there is a large industry running on their innocence.
Read next: Amazon Is Using Its Workers To Tackle Criticism Regarding Their Work Environment With Money
Product manufacturers and business owners now hire content writers and agencies to write fake product reviews that can help them bring more customers. According to a study by FakeSpot and ReviewMeta, the majority of the reviews posted on Amazon are fake. Apart from fake product reviews, another leading problem that users are facing is review hijacking which happens when the product seller links positive reviews from a completely non-associated product to attract buyers. Most of the sellers get the review hijacking services from countries where they have companies who provide organized services regarding this. Most of the companies are in China and most of the sellers using these review hijacking services are also from China.
The major reason most of the users are unable to determine if a review is fake it is because users don’t conduct thorough research. According to expert even by looking at the reviews the user can tell if it is fake or not. Depending on just one review is not the best practice when buying a product, the buyer needs to go through multiple reviews and see if there is any discrepancy. Along with most of the paid and fake reviews, there are several real reviews and this can simply explain if the review if fake or real.
Another reason most of the buyers fall prey to the fake reviews is because they are unaware of how prevalent this problem has become. According to a study conducted on 2000 amazon users around 75 percent claimed that they fully (or somewhat) trust the reviews, which means that a majority of users are completely unaware of the fact that there is a large industry running on their innocence.
Read next: Amazon Is Using Its Workers To Tackle Criticism Regarding Their Work Environment With Money
