Tiktok is the current undisputed king in the category of entertainment apps. It even stands 12th in terms of most downloaded apps on the iOS and 8th on Android platform in the United States. But it seems like they are still not done yet. The company is aiming to go even bigger with its most recent partnership with GIPHY - that will now basically make it possible for creators to import GIFS into their TikTok posts while allowing them to even create new GIFs for the GIF platform at the same time.
As the deal is said to be TikTok’s first integration with any third-party GIF/Sticker platforms, it is definitely a step in the right direction to enhance the creative tools (without any exchange of money). On the other hand, users also get a massive chance to share iconic TikTok memes with GIPHY keyboards anywhere.
TikTok’s Giphy integration has algorithms that would make the option of adding stickers to your tiktok post appear right on the main screen, only by hitting a Giphy button - which will further call up for a directory. Further speaking about it, the representatives of the company has also claimed that TikTok is more focused on creating stickers that should reflect more popular memes and hashtags on TikTok (eg #oddlysatisfying or a dog sticker). But you can also still find more with #getGiphy.
At the same time, TikTok’s most famous GIFs can be found out on GIPHY by typing #TikTok in the library search bar. This can serve to be a master’s stroke in case of heated competition when most popular creators showcase their work on platform, yet TikTok users would still be able to beat them in GIFs with their own hashtags. However, not everyone’s GIFs will appear on ever GIPHY integrated place.
If we closely look at TikTok’s previous deals with third party apps, for example music labels and publishers, who are currently revamping the agreement to cope up with the massive user base of TikTok, stickers can also become an innovative way of entertainment to keep the fun alive on platform, just like music did.
For GIPHY, it is just another latest addition to their string of integrations right from Twitch to enterprise apps like Slack and social media giants like Instagram and Twitter.
Image: TikTok
Read next: TikTok is testing several new features – get the complete scoop here
As the deal is said to be TikTok’s first integration with any third-party GIF/Sticker platforms, it is definitely a step in the right direction to enhance the creative tools (without any exchange of money). On the other hand, users also get a massive chance to share iconic TikTok memes with GIPHY keyboards anywhere.
TikTok’s Giphy integration has algorithms that would make the option of adding stickers to your tiktok post appear right on the main screen, only by hitting a Giphy button - which will further call up for a directory. Further speaking about it, the representatives of the company has also claimed that TikTok is more focused on creating stickers that should reflect more popular memes and hashtags on TikTok (eg #oddlysatisfying or a dog sticker). But you can also still find more with #getGiphy.
At the same time, TikTok’s most famous GIFs can be found out on GIPHY by typing #TikTok in the library search bar. This can serve to be a master’s stroke in case of heated competition when most popular creators showcase their work on platform, yet TikTok users would still be able to beat them in GIFs with their own hashtags. However, not everyone’s GIFs will appear on ever GIPHY integrated place.
If we closely look at TikTok’s previous deals with third party apps, for example music labels and publishers, who are currently revamping the agreement to cope up with the massive user base of TikTok, stickers can also become an innovative way of entertainment to keep the fun alive on platform, just like music did.
For GIPHY, it is just another latest addition to their string of integrations right from Twitch to enterprise apps like Slack and social media giants like Instagram and Twitter.
Image: TikTok
Read next: TikTok is testing several new features – get the complete scoop here
