Twitter has finally reached a comfort zone when it comes to monthly user figures and revenue. And they have the second quarter reports to prove.
The company recently shared their second-quarter earnings for the year 2019 that reveals that they added five million new daily active users with profits nailed at $37 million. Yes, the numbers are not extravagant but show that the micro-blogging network has reached a stable position.
Unlike other social media platforms that measure their success by the number of monthly or daily active users, Twitter calculates it by the number they can sell ads against. These figures showed an increment from being at 134 million in the first quarter of 2019 to 139 million today. The statistics also reveal that out of the monetizable daily active users (MDAU), just 29 million users are residents of the US.
In 2018, the company saw MDAU to rise from 120 million at the start of 2018 to 139 million now – an increase of 19 million in 15 months span.
Twitter announced a few months ago that they would not be showing their Monthly Active User figure anymore. Although no reason was given at that time, industry experts guessed that the main reason was it's declining figures. In fact, the company has been experiencing a reduction in growth since 2015 as a result of fraudulent and automated accounts.
The company also revealed that they made $379 million from the US-based users alone, while Japan is their second most popular market with $133 million in revenue for the second quarter.
Overall, the figures show that Twitter made $727 million through ads while the $114 million was generated from data licensing.
The company admits of seeing ‘fall’ in their reports due to spam and illicit activities but hopes to reciprocate the same by enhancing their scrutiny for hate speech. The company also has a newly redesigned layout that will contribute to the growth of its user base.
The company also agrees that they don’t expect extravagant results in the near future and are content with small and consistent profits.
Read next: There Is No Need For Quality Filter In Search Results, Says Twitter
Featured photo: Josh Edelson via Getty Images
The company recently shared their second-quarter earnings for the year 2019 that reveals that they added five million new daily active users with profits nailed at $37 million. Yes, the numbers are not extravagant but show that the micro-blogging network has reached a stable position.
Unlike other social media platforms that measure their success by the number of monthly or daily active users, Twitter calculates it by the number they can sell ads against. These figures showed an increment from being at 134 million in the first quarter of 2019 to 139 million today. The statistics also reveal that out of the monetizable daily active users (MDAU), just 29 million users are residents of the US.
In 2018, the company saw MDAU to rise from 120 million at the start of 2018 to 139 million now – an increase of 19 million in 15 months span.
Twitter announced a few months ago that they would not be showing their Monthly Active User figure anymore. Although no reason was given at that time, industry experts guessed that the main reason was it's declining figures. In fact, the company has been experiencing a reduction in growth since 2015 as a result of fraudulent and automated accounts.
"We believe that making it easier for people to find what they are looking for when they come to Twitter, organizing around topics and events, and making it easier to follow and join conversations will drive more people to enjoy Twitter every day." explained Twitter.When it comes to the financial aspect of Twitter, the company reports an income of $76 million – a drop from the $94 million revenue reported in the first quarter of 2019. The total revenue of the company is stated to be $841 million from which the net profit is around $37 million.
The company also revealed that they made $379 million from the US-based users alone, while Japan is their second most popular market with $133 million in revenue for the second quarter.
Overall, the figures show that Twitter made $727 million through ads while the $114 million was generated from data licensing.
The company admits of seeing ‘fall’ in their reports due to spam and illicit activities but hopes to reciprocate the same by enhancing their scrutiny for hate speech. The company also has a newly redesigned layout that will contribute to the growth of its user base.
The company also agrees that they don’t expect extravagant results in the near future and are content with small and consistent profits.
Read next: There Is No Need For Quality Filter In Search Results, Says Twitter
Featured photo: Josh Edelson via Getty Images
