And the inevitable is finally about to happen. The TV industry might finally be knocked off its throne. eMarketer recently conducted a research according to which, US consumers will spend more time this year using their mobile devices than watching TV, with smartphones playing a crucial role.
The shift is quite remarkable and will cause marketers to re-evaluate their strategies.
The research report read that an average US adult, this year, will be spending 3 hours and 43 minutes on their mobile devices on a daily basis. On the other hand, the time spent watching TV would be 3 hours and 35 minutes. Additionally, the smartphone usage out of these 3 hours and 43 minutes would be 2 hours and 55 minutes (written as 2:55). Last year, the TV watch time edged out the mobile time by just 9 minutes.
It should also be noted that the average consumer now spends 2 hours and 57 minutes using apps and just 26 minutes per day in browsers. The most commonly used apps are digital audio ones, followed by social networking ones.
This remarkable shift was inevitable but now that it’s finally the time where the change will transpire, it’s a big deal. Now, it’s safe to say that consumers find it easier spending time on mobile devices instead of sitting in front of a TV for long duration.
eMarketer also predicts that the rising usage of smartphones will eventually experience a decline after peaking in 2020. The reason of this decline will be the awareness of and unease due to over usage.
Thus, it can be said that marketing strategies are being revised to be in line with the modern consumer requirements and consumption. There’s no doubt that TV advertising is still fruitful, but shifting to mobile advertising could cut the cost and at the same time, turn out to be more effective, with how things are changing.
Read next: Parents claimed to use phone a lot
The shift is quite remarkable and will cause marketers to re-evaluate their strategies.
The research report read that an average US adult, this year, will be spending 3 hours and 43 minutes on their mobile devices on a daily basis. On the other hand, the time spent watching TV would be 3 hours and 35 minutes. Additionally, the smartphone usage out of these 3 hours and 43 minutes would be 2 hours and 55 minutes (written as 2:55). Last year, the TV watch time edged out the mobile time by just 9 minutes.
It should also be noted that the average consumer now spends 2 hours and 57 minutes using apps and just 26 minutes per day in browsers. The most commonly used apps are digital audio ones, followed by social networking ones.
This remarkable shift was inevitable but now that it’s finally the time where the change will transpire, it’s a big deal. Now, it’s safe to say that consumers find it easier spending time on mobile devices instead of sitting in front of a TV for long duration.
eMarketer also predicts that the rising usage of smartphones will eventually experience a decline after peaking in 2020. The reason of this decline will be the awareness of and unease due to over usage.
Thus, it can be said that marketing strategies are being revised to be in line with the modern consumer requirements and consumption. There’s no doubt that TV advertising is still fruitful, but shifting to mobile advertising could cut the cost and at the same time, turn out to be more effective, with how things are changing.
Read next: Parents claimed to use phone a lot
