Images are an essential part of Ad design and campaigns when it comes to Facebook and Image sizes are no different. Over 2.3 billion users spend an average of 50 minutes on the platform per day, which is more than any other platform. Which is why it’s no wonder that advertisers spend on Facebook pages and Ads regularly.
But are the users really aware of the desired image sizes for Facebook to drive the desired result?
Facebook keeps on updating their algorithm. With more value given for image and videos by Facebook, it is essential to know the image size and dimensions to get the extra exposure. Visual assets are the most important feature on Facebook that drives attention and develops engagement on it.
You will be able to understand all the requirements for your Facebook post:
It is vital you ensure your image meets Facebook’s guidelines for image size to prevent your high-quality photos from getting pixelated, and text becoming clumsy.
It is never easy to create highly engaging images for Facebook. The idea of it is to outreach your brand, so it must be flawless.
Here are the requirements for Facebook ads:
When we check any facebook page, the first thing that pops in front of us is the profile picture. This is an essential factor when we consider brand awareness through Facebook. Your profile picture must have all the details correctly. The dimensions to be maintained is (170 x 170) pixels on desktop, (128 x 128) pixels on smartphones and (36 x 36) pixels on most feature phones. The latest update allows you to add a 7 seconds video on profile.
Sharing stories can only be done through mobile. The dimensions necessary for a video story is ( Aspect Ratio: 9:16 and 4:5 to 1.91:1), Max duration is 15 secs, Max file size: 4 GB and Min videos width: 500px, supported video types are .mp4 and .mov. Dimensions and requirements for image stories are ( Aspect Ratio: 9:16 and 4:5 to 1.91:1) Max duration is 5 secs, and Max file size is 30 MB, supported image types are .jpg and .png.
When we upload a video always remember to keep the aspect ratio at 4:3 and the file size must never exceed 1.75GB, the minimum width is 600 pixels. While going live from a phone, choose portrait mode on the camera.
The clicks to the website must be confined to 474 x 249 px. It’s recommended upload size is 1200 x 628 px, and it will be displayed as 560 x 292 on smartphones!
The image file size must be below 100 kb to avoid compression. Image format must be saved as JPEG. The text inside the image must be restricted to 125 characters and the headline 25 characters.
When we consider event ads, the image aspect ratio must be 2.7:1 and video 1080 px with a limited size of 4GB. However, for a 360° video, the aspect ratio must be maintained between 9:16 to 16:9 with the video length varying from 2 sec to 240 mins. For live videos, the resolution must be a maximum of 720p, and length restricted to 4 hrs.
Then we have various categories for Ads on Facebook. Some Ads like mobile ads, dynamic product ads, and offer claim ads have a standard image size of 1200 x 628 px. The image resolution for a carousel ad must be maintained at 1080 x 1080 pixels, and the image file format must be .jpg and .png. For a canvas ad, the minimum resolution to be kept is 400 x 150 px.
With massive competition on Facebook, images play a vital role in influencing people to take your desired action.
Now that you have got all of the information you need about Ad dimensions and image sizes, It’s time to design!
Read next: How Brand Safety is Affecting Consumer Perception in Today’s World? [infographic]
But are the users really aware of the desired image sizes for Facebook to drive the desired result?
Facebook keeps on updating their algorithm. With more value given for image and videos by Facebook, it is essential to know the image size and dimensions to get the extra exposure. Visual assets are the most important feature on Facebook that drives attention and develops engagement on it.
In Search of the Latest Facebook image dimensions Infographic?
Knowing which Facebook image Ad to run or which image to use is not enough. The latest version of Facebook image dimensions cheat sheet (updated on March 2019) developed by TechWyse, guides you through every image dimensions you need to know.You will be able to understand all the requirements for your Facebook post:
- Facebook page cover photo and profile picture
- Facebook page photo post
- Facebook page video post
- Facebook page link images
- Facebook page ads requirement for desktop
- Facebook page ads requirement for mobile
- Facebook live videos and catalogs
Why is Facebook Image size an important factor?
Facebook updated the layout of its business page recently and saw many changes in the image dimensions and upload size for images!It is vital you ensure your image meets Facebook’s guidelines for image size to prevent your high-quality photos from getting pixelated, and text becoming clumsy.
It is never easy to create highly engaging images for Facebook. The idea of it is to outreach your brand, so it must be flawless.
Here are the requirements for Facebook ads:
1. Facebook cover photo and profile picture
For the Facebook cover photo, the maximum dimension is (820 x 312) pixels for desktop and (640 x 360) for smartphones. It must be at least 400 pixels wide and 150 pixels tall. If this is not maintained a part of your photo with valid information might get altered out! Always maintain the dimensions as given for a perfect cover photo. The latest update allows you to add a 360°When we check any facebook page, the first thing that pops in front of us is the profile picture. This is an essential factor when we consider brand awareness through Facebook. Your profile picture must have all the details correctly. The dimensions to be maintained is (170 x 170) pixels on desktop, (128 x 128) pixels on smartphones and (36 x 36) pixels on most feature phones. The latest update allows you to add a 7 seconds video on profile.
Sharing stories can only be done through mobile. The dimensions necessary for a video story is ( Aspect Ratio: 9:16 and 4:5 to 1.91:1), Max duration is 15 secs, Max file size: 4 GB and Min videos width: 500px, supported video types are .mp4 and .mov. Dimensions and requirements for image stories are ( Aspect Ratio: 9:16 and 4:5 to 1.91:1) Max duration is 5 secs, and Max file size is 30 MB, supported image types are .jpg and .png.
2. Brand Awareness Posts
To create a good brand awareness post, the post must abide by certain regulations. For a Photo post, recommended upload size is 1200 x 628 px and 504 px max width height varies. To avoid compression keep the size less than 100 kb!When we upload a video always remember to keep the aspect ratio at 4:3 and the file size must never exceed 1.75GB, the minimum width is 600 pixels. While going live from a phone, choose portrait mode on the camera.
The clicks to the website must be confined to 474 x 249 px. It’s recommended upload size is 1200 x 628 px, and it will be displayed as 560 x 292 on smartphones!
3. Facebook Post And Ad Dimensions Across Desktop And Mobile
Desktop news feeds can have 9o characters as a limit, and the image dimensions are 1200 x 628 px, and its aspect ratio must be maintained at 1.91:1. The headline must be limited to 25 characters and link description 30 characters. Thumbnail title can have 25 characters and image 254 x 133 px. Mobile dimension for image is 560 x 292 px.The image file size must be below 100 kb to avoid compression. Image format must be saved as JPEG. The text inside the image must be restricted to 125 characters and the headline 25 characters.
When we consider event ads, the image aspect ratio must be 2.7:1 and video 1080 px with a limited size of 4GB. However, for a 360° video, the aspect ratio must be maintained between 9:16 to 16:9 with the video length varying from 2 sec to 240 mins. For live videos, the resolution must be a maximum of 720p, and length restricted to 4 hrs.
Then we have various categories for Ads on Facebook. Some Ads like mobile ads, dynamic product ads, and offer claim ads have a standard image size of 1200 x 628 px. The image resolution for a carousel ad must be maintained at 1080 x 1080 pixels, and the image file format must be .jpg and .png. For a canvas ad, the minimum resolution to be kept is 400 x 150 px.
With massive competition on Facebook, images play a vital role in influencing people to take your desired action.
Now that you have got all of the information you need about Ad dimensions and image sizes, It’s time to design!
Read next: How Brand Safety is Affecting Consumer Perception in Today’s World? [infographic]