Ratio of downloading apps from Google Play Store is higher as compared to Apple’s App Store, but still Apple generates more revenue through it. Google is now working to reduce the revenue gap by introducing a new payment method in the form of cash.
“Pending transactions” has been introduced by Google which will let users pay other than the traditional means of online payment or through credit card.
Not many people use credit facilities and that is one of the reasons why emerging market users prefer free-to-play and ad-supported applications or games, over in-app purchases or paid downloads.
Google has already rolled out different payment methods in past few years, as eWallets, UPI in India and carrier billing. There are around 170 carrier billing partners across the world, out of which 20 were added last year, to facilitate more than a billion users.
However, not all prefer carrier billing option and many depend upon cash payments. This is the reason that Google is rolling out this new option.
Aurash Mabod, Director of Engineering at Google for Play Store and Games on Google Play, spoke about this new payment option at Google I/O Developer conference 2019. He said that there is a potential for growth in emerging markets, therefore ‘pending transactions’ could be an exciting venture.
When android users pays for an app or in-app purchase, they will have alternate options for payment. Users can choose to get a payment code which is shown to the cashier at the nearest store and payment is done. In the next 10 minutes after payment, user will receive his purchase and a proof email of payment.
In case user wants a refund after paying in cash, the credit will be returned through Play Store credit instead of cash back.
The latest version 2.0 Google Play Billing Library update will have many updates along with Pending Transaction option.
There will be another option of “Subscribe & Install”, allowing users to try free subscription when they install the app.
For now the option is available only for Early Access and leading to 34% growth rate in paid subscription, according to Google.
Google Play Billing Library 2.0 is supported by Java, C++ and will soon be available with Kotlin.
Read next: Google will soon Allow you to get a Captivating AR Experience through Search!
“Pending transactions” has been introduced by Google which will let users pay other than the traditional means of online payment or through credit card.
Not many people use credit facilities and that is one of the reasons why emerging market users prefer free-to-play and ad-supported applications or games, over in-app purchases or paid downloads.
Google has already rolled out different payment methods in past few years, as eWallets, UPI in India and carrier billing. There are around 170 carrier billing partners across the world, out of which 20 were added last year, to facilitate more than a billion users.
However, not all prefer carrier billing option and many depend upon cash payments. This is the reason that Google is rolling out this new option.
Aurash Mabod, Director of Engineering at Google for Play Store and Games on Google Play, spoke about this new payment option at Google I/O Developer conference 2019. He said that there is a potential for growth in emerging markets, therefore ‘pending transactions’ could be an exciting venture.
When android users pays for an app or in-app purchase, they will have alternate options for payment. Users can choose to get a payment code which is shown to the cashier at the nearest store and payment is done. In the next 10 minutes after payment, user will receive his purchase and a proof email of payment.
In case user wants a refund after paying in cash, the credit will be returned through Play Store credit instead of cash back.
- Also read: Despite of Android Running over 2.5 Billion Devices, Google is Working on new Operating Systems
The latest version 2.0 Google Play Billing Library update will have many updates along with Pending Transaction option.
There will be another option of “Subscribe & Install”, allowing users to try free subscription when they install the app.
For now the option is available only for Early Access and leading to 34% growth rate in paid subscription, according to Google.
Google Play Billing Library 2.0 is supported by Java, C++ and will soon be available with Kotlin.
Read next: Google will soon Allow you to get a Captivating AR Experience through Search!
