What a logo is in its Wikipedia definition is known to virtually everyone. However, what is real meaning of a logo for a startup and small business – is it a faithful companion or just another expensive trinket. Perhaps, on taking the first step in opening your own business or having already a small but moderately profitable business, the logo may seem some useless luxury to you, relevant and available only for the large companies, and in your case there is no need to spend an impressive amount on branding.
And you are absolutely right, you don’t need to spend money on corporate identity, but to get corporate style is something you definitely should do. No, do not grab pencils and markers, do not search video tutorials on working with Photoshop, and if you decide to turn to witchcraft - just give it up. At least, in this case you need nothing of those, because the Internet - the good old friend - gives us a budget or completely free online logo generators.










And you are absolutely right, you don’t need to spend money on corporate identity, but to get corporate style is something you definitely should do. No, do not grab pencils and markers, do not search video tutorials on working with Photoshop, and if you decide to turn to witchcraft - just give it up. At least, in this case you need nothing of those, because the Internet - the good old friend - gives us a budget or completely free online logo generators.
However, why do we need a logo?
Let us try to remember what we see when we look at the logos of high-quality companies:- The distinguishing sign. Yes, these are the guys!
- Guarantee. They were good until now, so this product is not bad.
- Aesthetics. The logo is lovely, so they took care of everything.
- In addition, of course, advertising. Good, huh? – Will check!