With the invention of social media, people got the opportunity to make themselves heard at the global level. As the usage kept on growing, there were more and more voices related to different topics. However, if we look at what really dominates the social media in the current era the that undoubtedly is politics.
To be honest, this isn’t a surprise. If we go deep down into the history of humanity than politics has always been the most popular interest for majority of people. In fact, it was politics that gave world the stories and courage to hold opinions. But things are a little different on social media, as platforms like Facebook now have a great impact on how democracy works for people.
You can’t deny the effects and neither can you measure the extent to which the opinions stated on social media make difference for people - especially when they vote.
People now receive all the daily news and insider information with just a few taps. They can read whatever they want and like anything that supports their own ideology. So, with the kind of role that social is playing in the distribution of political content, we are sure that its influence on public opinion and voting behavior is massive.
But this study is all about “how much”. To go deep down into the details, in 2016 US Presidential Elections, the results of traditional polls showed that Hilary Clinton was the clear cut winner. Whereas, when the voting results came out, the world got surprised.
This led us to a very important question; did traditional polling process consider the new media influence?
The current research is based on 1,000+ American voters, which is done by Comparitech. The survey explains the ways in which people used social media to share political news and the associated important concerns to make the opinion look more convincing. Looking at the responses, you will definitely start believing that democracy is now operated by social media.
Read next: Facebook News Feed Is Giving People Misinformation And False Confidence, Research Proved
To be honest, this isn’t a surprise. If we go deep down into the history of humanity than politics has always been the most popular interest for majority of people. In fact, it was politics that gave world the stories and courage to hold opinions. But things are a little different on social media, as platforms like Facebook now have a great impact on how democracy works for people.
You can’t deny the effects and neither can you measure the extent to which the opinions stated on social media make difference for people - especially when they vote.
People now receive all the daily news and insider information with just a few taps. They can read whatever they want and like anything that supports their own ideology. So, with the kind of role that social is playing in the distribution of political content, we are sure that its influence on public opinion and voting behavior is massive.
But this study is all about “how much”. To go deep down into the details, in 2016 US Presidential Elections, the results of traditional polls showed that Hilary Clinton was the clear cut winner. Whereas, when the voting results came out, the world got surprised.
This led us to a very important question; did traditional polling process consider the new media influence?
The current research is based on 1,000+ American voters, which is done by Comparitech. The survey explains the ways in which people used social media to share political news and the associated important concerns to make the opinion look more convincing. Looking at the responses, you will definitely start believing that democracy is now operated by social media.
Read next: Facebook News Feed Is Giving People Misinformation And False Confidence, Research Proved