If there is one marketing technique that has existed for years, despite being the most annoying thing for customers, then that is spam. We all receive the unsolicited advertisements on daily basis and the mass emails always remains more in number than the real conversations.
The concept of spam dates back to the 80s, where marketers first used chain letters in their campaigns. The argument to this typical strategy has always been the same; it ruined conversations and purpose of letters or emails.
Although the email services have devised ways for its users to lessen down the impact of marketing pamphlets inside your inbox, yet the war between people and spam messages is still on. In fact, it will continue for as long as marketers don’t come up with another solid way to reach out to their customers, personally.
As a recent report highlighted that nearly 52 percent of all the emails sent worldwide during 2018 were unwanted ads or spam, it’s time that we should analyze that who is actually sending these mails.
Fortunately enough, Kaspersky Lab is helping the internet world in this cause and based on the statistics given by them, China has become the biggest source of spam, accounting for 12 percent of global spam traffic. United States grabbed the second spot with 9 percent while Germany came third with 7 percent.
Read next: What’s the Most Widely Used Email Client in the World?
The concept of spam dates back to the 80s, where marketers first used chain letters in their campaigns. The argument to this typical strategy has always been the same; it ruined conversations and purpose of letters or emails.
Although the email services have devised ways for its users to lessen down the impact of marketing pamphlets inside your inbox, yet the war between people and spam messages is still on. In fact, it will continue for as long as marketers don’t come up with another solid way to reach out to their customers, personally.
As a recent report highlighted that nearly 52 percent of all the emails sent worldwide during 2018 were unwanted ads or spam, it’s time that we should analyze that who is actually sending these mails.
Fortunately enough, Kaspersky Lab is helping the internet world in this cause and based on the statistics given by them, China has become the biggest source of spam, accounting for 12 percent of global spam traffic. United States grabbed the second spot with 9 percent while Germany came third with 7 percent.
"Vietnam, which ranked third last year, fell to fourth place (6.09 percent). It was followed by Brazil (4.87%), India (4.77%), and Russia (4.29%). In 8th place, as in 2017, came France (3.34%), while Iran and Italy departed the Top 10. They were replaced by newcomers Spain, which rose from 16th to 9th place (2.20%, +0.72 p.p.), and Britain (2.18%, +0.59 p.p.).", revealed Kaspersky Lab in a blog post.However, the only good side to the story was the fact that total spam traffic in 2018 saw a 4% decline as compared to 2017.
Read next: What’s the Most Widely Used Email Client in the World?
