According to the Cyber Media Research (CMR), eighty-nine percent of smartphone buyers prefer a phone with a good camera. Additionally, 87% give priority to battery life, 79% to RAM, and 72% to the internal memory of a new device.
The survey also observed that buyers prefer experimentation to ‘brand pull’ and are usually not loyal to any specific brand. In fact, the survey revealed that more preference is given to the overall product quality (92%), performance (90%), product aesthetics (82%), and reliable after-sales service (76%).
The survey conducted across the top eight Indian cities also found that Indian’s, especially the post-millennials and Gen-Z are demanding and give priority to phones that provide the best value for money. For them, a brand name does not matter and the product that provides the best quality and performance – wins big.
While Samsung boasts a vast retail network in the area, 809 of the participants found Oppo, Xiaomi, and Realme to provide the best after-sales service.
Overall, the survey signified that having a brand name behind the smartphone does not work all the time. While leading smartphone brands might continue to lead the bandwagon, entry-level brands such as Realme are also following close behind to outperform the completion.
What do you look for when buying a new smartphone? Let us know in the comments below!
Read Next: YouTube Tries to Stop Fake News With A New Feature
The survey also observed that buyers prefer experimentation to ‘brand pull’ and are usually not loyal to any specific brand. In fact, the survey revealed that more preference is given to the overall product quality (92%), performance (90%), product aesthetics (82%), and reliable after-sales service (76%).
The survey conducted across the top eight Indian cities also found that Indian’s, especially the post-millennials and Gen-Z are demanding and give priority to phones that provide the best value for money. For them, a brand name does not matter and the product that provides the best quality and performance – wins big.
While Samsung boasts a vast retail network in the area, 809 of the participants found Oppo, Xiaomi, and Realme to provide the best after-sales service.
Overall, the survey signified that having a brand name behind the smartphone does not work all the time. While leading smartphone brands might continue to lead the bandwagon, entry-level brands such as Realme are also following close behind to outperform the completion.
What do you look for when buying a new smartphone? Let us know in the comments below!
Read Next: YouTube Tries to Stop Fake News With A New Feature
