Facebook seems to be eyeing for placing ads in private and public groups now as the latest option in ad placement section indicates a probability of giving more favors to the advertisers.
Social media consultant, Matt Navarra, has recently shared a screenshot of Facebook’s ad placement options on Twitter which clearly shows the inclusion of ‘Groups’ in the list to increase the outreach of the desired post to as many members of the relevant communities on Facebook as possible.
Nothing about this new feature has been confirmed by Facebook as of yet but it looks like that this would let public ads breach the privacy of restricted groups in order to boost the post to a large number of members in a group. Moreover, we are also waiting to see what sort of ads would Facebook allow to its users to run in groups.
The social networking giant truly understands the power of a group as this is not the first time that Facebook has come up with such an idea. Most of the users join a group either because it suits their interest or they prefer meeting new people with mutual likings online. Promoting an ad of user’s interests would then be a win-win situation for consumers and businesses both.
Read Next: New Study Suggests Trends That Digital Marketers Should Follow To Improve Their Facebook Interactions
Featured photo: Christophe Morin / Bloomberg via Getty
Social media consultant, Matt Navarra, has recently shared a screenshot of Facebook’s ad placement options on Twitter which clearly shows the inclusion of ‘Groups’ in the list to increase the outreach of the desired post to as many members of the relevant communities on Facebook as possible.
Facebook Ad placements option for Groups spotted again...— Matt Navarra (@MattNavarra) February 21, 2019
Will we soon be able to boost a post in a Group to get it seen by more members?
h/t @Pollage pic.twitter.com/gzmq4ETqnd
Nothing about this new feature has been confirmed by Facebook as of yet but it looks like that this would let public ads breach the privacy of restricted groups in order to boost the post to a large number of members in a group. Moreover, we are also waiting to see what sort of ads would Facebook allow to its users to run in groups.
Related: Facebook and Google continue their reign as the biggest hubs for mobile advertisersThe option is still not available to everyone as few of the other business owners around the world tried to find it after seeing the tweet but were unable to see any such feature at their end.
The social networking giant truly understands the power of a group as this is not the first time that Facebook has come up with such an idea. Most of the users join a group either because it suits their interest or they prefer meeting new people with mutual likings online. Promoting an ad of user’s interests would then be a win-win situation for consumers and businesses both.
Read Next: New Study Suggests Trends That Digital Marketers Should Follow To Improve Their Facebook Interactions
Featured photo: Christophe Morin / Bloomberg via Getty
