During the previous year, we saw continued importance of visual content on all major social media platforms including Facebook, Instagram, and Twitter. Additionally, videos are an important element of brand marketing today and with the integration of AR tools and Stories – they are rapidly becoming a normal part of the content marketing strategies.
Simply put, to make your content stand out from the rest, the inclusion of visual elements is a must.
But then the question arises on what type of visual content attracts the readers most? And how can content creators ensure they are leveraging the best possible results with visual content?
To help with this, the team of Venngage enquired more than 500 digital marketers about their view on how they are using visuals and the results they are seeing.
Some findings from the report include:
· 56% of marketers said they use visuals in their content almost 100% of the time
· Stock photographs are popularly used for visual marketing while original graphics such as infographics are also implemented
· Majority of marketers consider visual marketing an important element in their strategy and plan to use the same methods in the coming years as well
Look at the infographic below and see how the visual marketing stats can help in your own branding process.
![14 Fascinating Visual Content Marketing Statistics to Know for 2019 [Infographic]](https://i.imgur.com/pSa1B3Z.png "14 Visual Content Marketing Statistics That Will Wake You Up")
Read Next: Visual Design Trends 2019 (infographic)
Simply put, to make your content stand out from the rest, the inclusion of visual elements is a must.
But then the question arises on what type of visual content attracts the readers most? And how can content creators ensure they are leveraging the best possible results with visual content?
To help with this, the team of Venngage enquired more than 500 digital marketers about their view on how they are using visuals and the results they are seeing.
Some findings from the report include:
· 56% of marketers said they use visuals in their content almost 100% of the time
· Stock photographs are popularly used for visual marketing while original graphics such as infographics are also implemented
· Majority of marketers consider visual marketing an important element in their strategy and plan to use the same methods in the coming years as well
Related: Ruling Social Media and Internet - It’s All About the Images (Infographic)Despite the advantages, marketers find it challenging to come up with consistent visuals for their brand and wish to automate the content as much as possible.
Look at the infographic below and see how the visual marketing stats can help in your own branding process.
Read Next: Visual Design Trends 2019 (infographic)